Posts Tagged ‘shop’

99 Cents Only: The real impact of the “price hike” to 99.99 cents

August 31, 2010

In September 2008, 99 Cents Only Stores (NYSE: NDN) across the states of California, Arizona, Texas and Nevada raised their top prices for the first time in 26 years  to 99.99 cents “in response to dramatically rising costs and inflation”, according to Chief Executive Officer Eric Schiffer.  As you can see in excerpts of the news conference, major television stations in Southern California such as ABC7 and NBC4, as well as the satellite and cable television business news channel, CNBC, were on hand to broadcast the unprecedented announcement locally as well as nationally and internationally.

99 Cents Only Stores was hit with two class-action lawsuits alleging unfair and deceptive business practices, as well as allegations that the company failed to warn the public about the less-than-one-cent price increase.I remember watching the news conference in 2008 with great interest, especially because one my classes in graduate school covered a lengthy case study about 99 Cents Only.  The economy was in better shape when I took that class, so the thought of any price increases was unheard-of at the time, but we know better now.  It seems that the extra $12 million from the price increase would make a minimal impact on the total sales of $1.2 billion that 99 Cents Only reported in the year that ended in March 2008.  However, with a net income of $2.89 million, measures such as the price increase were necessary to make sure that the company’s net income remains stable.

99 Cents Only Stores was hit with two class-action lawsuits alleging unfair and deceptive business practices, as well as allegations that the company failed to warn the public about the less-than-one-cent price increase.The news that the company was recently hit with two class-action lawsuits alleging unfair and deceptive business practices surprised me, as did Schiffer, who said, “We changed all the signs, we have a large poster in the window of every store explaining the increase, we put it in our ads in the newspaper, we put it on the radio.”  The coverage about the price increase in Los Angeles Times, New York Times, and Reuters was, apparently, not enough to inform the public.

How much are the 99 Cents Only Stores’ customers being “gouged” as a result of the price increase?  Let’s use an example, years apart:

In 2006, a family decides that they want to donate 150 cans of soup to a local food bank.  They buy all 150 cans at a 99 Cents Only Store in Los Angeles.

150 cans * $0.99/can = $148.50
$148.50 * (1 + 8.25% tax) = $160.75

Four years later in 2010, the same family decides to donate another 150 cans of soup to another food bank.  They buy the soup from the same 99 Cents Only Store.  For the sake of comparison, I left the tax the same.

150 cans * $0.9999/can = $149.99
$149.99 * (1 + 8.25% tax) = $162.36

However, the sales tax in Los Angeles County went up from 8.25% to 9.75% in 2009, so this is how much the family is really paying:

$149.99 * (1 + 9.75% tax) = $164.61

Difference in subtotals between 2006 and 2010:
$149.99 – 148.50 = $1.49

Difference in final totals (if the sales tax remained the same)
$162.36 – 160.75 = $1.61

Actual difference in final totals
$164.61 – 160.75 = $3.86

When comparing the subtotals, you can see that the price increase added a mere $1.49 to the subtotal and, if the same sales tax was used, the final total went up $1.61.  However, the updated sales tax must be used instead, so the actual difference between the final totals is $3.86.  In Los Angeles County, at least, the sales tax was the reason for higher prices.

Do you think the accusations against 99 Cents Only are justified or unfounded?  Post your comments below.

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Francis M. Unson

How to organize a successful yard sale

February 1, 2010

Why would you have a yard sale? Two reasons come to mind: to get rid of your excess clutter and, of course, to make money.  After all, “a person’s junk is another person’s treasure.”  In order to have a successful yard sale, follow these tips:

  • Follow these steps if you want to organize a successful yard sale.Gather your inventory.  If you haven’t used it, worn it, or it has sat in an obscure corner of your living room or closet for over a year, it becomes inventory.  Don’t give the item a second look; you didn’t give it a second look in a long time, anyway.
  • Do your homework.  No price gouging!  Visit a yard sale or two (or more) and do price comparisons.  Furthermore, depending on where you live, you may need a permit.  Know the rules!
  • Set the date.  Don’t overlook this detail.  Setting a date for the yard sale forces you to manage your time more effectively; you will not decide halfheartedly to do a yard sale “sometime in the spring”.
  • Advertise! Post BIG signs at the entrances of your neighborhood.  Set up a Facebook Fan Page.  Tweet about the yard sale.  Just get the word out!  The more foot traffic you can direct (or divert) to your yard sale, the more successful it will be.
  • Prep and price.  In order to save yourself a lot of time and energy during the yard sale, price every item you intend to sell.  Use masking tape or adhesive stickers.  Bundling will give shoppers added value.  Selling a dozen candlesticks for $10 will go faster than selling each candlestick for $1.
  • Setup shop.  Use your front yard, driveway, or garage.  Make sure that would-be shoppers can see the yard sale from the road.  Set up your wares on foldout tables, plywood, or old rubs.  Use a money-box or even a muffin tray if you are going to make change.  Keep a watchful eye over your inventory.
  • Sell, sell, sell! Just don’t sit there waiting for the customers to come to you.  Walk around, interact with the customers, and talk to them.  Share lots of information about the items.  The more information you give them, the less questions they will ask.  Offer free coffee and sell donuts.  If they’re eating, they’re staying–and if they’re staying, they’re buying, right?
  • Following the sale.  Box the unsold inventory and donate them to charity.  Go around the neighborhood and remove all the signs you put up.  Send a thank-you Tweet on Twitter for peoples’ participation.  And finally, take out the family to well-earned dinner.

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Francis M. Unson