Posts Tagged ‘iPhone’

2 Unique Photos Captured Space Shuttle Endeavour’s Final Flight

May 20, 2011

The Space Shuttle Endeavor took off on its final flight on May 16, 2011, with one more flight left scheduled for the Space Shuttle Atlantis.  As of Monday, Endeavour had logged more than 116 million miles, circled the Earth some 4,500 times, spent 283 days in space and carried 170 people, including the last two people to fly a Space Shuttle for the first time.  Once Atlantis flies, it will be three years, at best, before Americans are launched again from U.S. soil.   This was a once in a lifetime event but even for those who missed the launch, a lucky few managed to take photographs of Endeavor’s flight into space as it happened.

As the Space Shuttle Endeavour embarked on its last mission, two photos captured the first few moments of the launch: one from a helium-filled weather balloon, and another from an airline passenger's iPhone.

STS-134 launch as seen from an iPhone on a Delta flight. Courtesy: Stefanie Gordon

The first picture had been shot with an iPhone.  Stefanie Gordon, a passenger on a Delta flight from New York to Palm Beach, Florida, witnessed the Space Shuttle break through a layer of clouds and continue to soar up into space.  Thinking quickly, she pulled out her iPhone and immediately began taking pictures and video of this amazing sight.  She knew she captured something remarkable when she uploaded her pictures to Twitter and, soon after, her phone “just started going crazy” with notifications for new Twitter followers.  Within a few hours, she was fielding phone calls from ABC, the BBC, and CNBC.

As the Space Shuttle Endeavour embarked on its last mission, two photos captured the first few moments of the launch: one from a helium-filled weather balloon, and another from an airline passenger's iPhone.

STS-134 launch as seen from Senatobia-1 Balloon at 64,000 ft. Courtesy: Quest For Stars

The second picture was planned and taken by a balloon camera. “Senatobia-1” was launched from Bronson Sports Complex in Bronson, Florida at 7:30 am on the morning of the launch by Quest for Stars, an educational non-profit organization promoting Science Technology Engineering Math (STEM) studies.  The helium-filled balloon caught Endeavour’s flight path in a series of five pictures as it reached 64,000 feet.  The camera payload ultimately reached over 95,000 feet before the balloon burst, releasing the payload for a parachute landing and recovery by Quest for Stars’ ground crew.

Both of these photographs will go down in history as capturing the Space Shuttle Endeavor’s final flight from two unique perspectives.  With any luck, the Space Shuttle Atlantis will be documented by future scientists, engineers, and astronauts who wish to take part in NASA’s next generation of manned missions to outer space.

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Joie Montoya

Apple Takes the Title of “Most Valuable Brand”

May 10, 2011

In the annual BrandZ ranking of the world’s top 100 brands, Apple has emerged as the world’s “Most Valuable Brand”, according Global Brands director, Millard Brown.  He estimated Apple’s worth at about USD$153.3 billion.  Apple took the title from Google, which had been named “most valuable” for four years.  Google’s value slipped two percent to $111.5 billion, moving the company down to second place.  Meanwhile, Apple saw the value of its brand rise 84 percent.

Apple has emerged as the "Most Valuable Brand" of 2011, ending Google's four-year reign. How did other companies compare?There is no doubt that Apple has had great success within the past years, especially due to the release of the wildly popular iPod, iPhone and iPad.  Apple’s continued success is driven by innovation, allowing the company to rise to the top.  Other companies that competed with Apple included IBM, McDonald’s, Microsoft, Coca-Cola, AT&T, Marlboro, China Mobile, and General Electric, all of which made the top ten on the BrandZ ranking.  I’m happy that Apple has become such a great success, which goes to show how one person’s dream can drive the fortunes of a company to new heights.  “By nurturing its brand and constantly innovating, Apple is able to command a high price premium and weather economic turbulence, providing a global business success story that other brands can learn from,” said Eileen Brown, CEO of Millard Brown.

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Joie Montoya

Money Challenge: Can you take control of your assets in seven days?

March 10, 2010

"Your Money", an occasional blog about money and financeHow do you achieve financial security?

If you said, “Winning the lottery”, there is a gain of financial security that will cost you your privacy, but the latter is beyond the scope of this blog.  Furthermore, waiting for that “inheritance from my [still alive] grandfather” does not solve your financial troubles now.  In order to gain financial security, you must live beneath your means so that you can pay off debts and start saving.  Easier said than done?  If you follow the steps in the seven-day plan I describe towards taking control of your money, you will be surprised, and all it takes is 20 minutes a day for one week.  If you have arrived at your child’s school half an hour early so you can get a parking spot, you’ve waited at least 20 minutes, so instead of Tweeting, updating your Facebook status, or checking into foursquare and ousting the mom parked behind you as mayor of your child’s school for the umpteenth time, let’s get started already!

Day 1 – Organize Your Financial Records
Just how did you get yourself in a financial hole?  The personal reasons do not matter, but a number of other factors do, particularly how much you earn and where it goes.  Gather the following records so you can make the first calculations:

  • Recent pay stub – Shows how much you bring in from work
  • Latest tax return – How much you receive from investments and other sources of income
  • Checkbook and most recent printed or online bank statements – Tells you where you are spending most of your money
  • Current credit card bills – Explains how much additional money you spend that your paycheck does not cover

Day 2 – Figure Out Where Your Money Goes
With your financial statements in hand, you can now prepare a summary of your monthly expenses.  List all of your expenses, even down to your daily lattes from Starbucks, and map out where your cash goes.  Use a journal or download a budget tracking app for your iPhone and keep track of your purchases.  You may find that you waste money, and lots of it, but we are here to fix that.

Day 3 – Categorize Your Expenses
Split your expenses into one of three categories:

  • Regular payments such as mortgage, utilities, car payments, car/homeowners/life insurance, etc.
  • Occasional expenses with some room for reduction such as food, clothing, or transportation.
  • Expenses you can do away with entirely such as eating out at restaurants, going to concerts, buying lottery tickets, etc.

The last two categories provide you with the most opportunities for cutting back.

Day 4 – Devise a Plan for Living Beneath Your Means
Reduce your monthly expenses so that you spend less than you take in.  For example, if you decide to add $500 a month towards paying off your credit card balance, you must cut $500 a month in expenses at the bare minimum.  Make a list of the expenses you are eliminating and how much you hope to save.

Day 5 – Develop a Debt-Reduction Strategy
With the extra money you are saving, begin paying off your debts, starting with your high-interest credit card bills.  Work out a realistic target date for when you want each debt to be paid off completely.  Setting lofty or ambitious dates will set yourself up for failure.

Day 6 – Establish a Savings Plan
Start saving while reducing your debts.  While this move is financially counter-intuitive, especially when paying off credit card debt at 20% interest while saving money at 4% or 5%, it is a psychological boost for yourself to be saving any money.  Furthermore, any savings put away now will come in handy if an illness or job loss occurs unexpectedly.

Day 7 – Start an Automatic Investment Plan
Saving now and investing in the future are two activities that people wish they had done only when it is too late.  Working from that perspective, doing the following is a crucial step towards learning from experience.
Call your bank, credit union, or mutual fund company and arrange an automatic investment plan, committing $50 to $100 (or more) from your paycheck each month towards an investment account.  The money invested can become the basis of your retirement portfolio or your child’s college fund.

Whether the economy is in decline or rising, being in control of your assets will help you achieve financial security, and it all begins with a plan.

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Francis M. Unson