I’m sure most of you are aware that on Sunday, February 6, 2011, Super Bowl XLV took place. This was probably the most highly anticipated Super Bowl matchup in years, in which the Green Bay Packers faced off against the Pittsburgh Steelers. Most Americans enjoyed eating burgers and hot dogs with their friends while watching the Big Game and rooting for their favorite teams. For non-sports fans, however, the excitement came from watching the commercials during the game. It’s funny to consider commercials as “exciting” given the fact that, on any other day of the year, people would rather fast-forward through them or simply change the channel. At this time of the year, though, you don’t want to miss out on the marketing creativity that only the Super Bowl can offer.
There were a lot of very creative commercials this year. It was tough picking out only five to make my list of favorites but here they are:
I thought the Cars.com commercial was very clever and funny. In the ad, the cars are discussing their ratings on the Cars.com website. While the ad was directed mainly towards teens and adults, the use of talking animatronic cars would have caught the attention of children, as well. Overall, I would say that the company hit its target audience very well.
Doritos had a couple of funny commercials, too, including a pug that breaks down a glass door to get to a bag of Doritos Chips. My family and I loved this commercial, which was directed to audiences of all ages. The cute dog wins again.
I was looking forward to watching a lot of good movie trailers and I wasn’t disappointed by this year’s selection. The trailer that caught my eye the most, though, was the one for “Limitless”, a movie about a man who is offered a pill that will allow him to access 100% of his brain. The trailer left me wondering and wanting more. I would say that the trailer successfully targets an older audience.
Pepsi Max produced a variety of commercials, but I enjoyed the one featuring a guy who exacts revenge against a group of guys who taunt him by firing cans of Pepsi Max at them while indulging in a can himself. The direct use of comedy targeted audiences of all ages.
The CareerBuilder.com commercial, while very funny, inspires people not to settle for less, especially when it comes to finding their dream job. As the car of the guy in the commercial gets destroyed by one monkey-driving car after another, you can’t help but feel sorry for him while simultaneously laughing at the situation. The ad targets adults wishing to start a new career path and accomplishes that goal very effectively.
Many of you might not agree with my opinions. I encourage you to make a list of your top favorites and share them in the comment section below. You can visit AdBlitz’s YouTube channel to replay all of your favorite 2011 Super Bowl commercials.
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