Are you looking to hire in the coming year?
Yes. Union Bank is focused on hiring as many talented individuals in banking and financial services. The bank just added a new facility in Scottsdale, AZ, and hired 600 of the local residents. We are a major employer in the Los Angeles area with a production center in Monterey Park. Locally in Santa Clarita, we are looking to expand here as well. We’ll be adding additional offices to service the communities of Saugus and Castaic and, subsequently, hire new employees. We’re looking forward to adding value to the communities by offering ample employment opportunities.
What have you done to go the extra mile for your client? Please explain.
One of the unique things is treating the customer as a person so they do not think that they’re just a number. We take a personal interest in our customers. What we do is send out Christmas and birthday cards as well as “Thank you” cards. We want the customers to believe that our business is a partnership. We also reach out to our customers by offering them incentives such as “Customer Appreciation Day” and offer them a gift. We also make calls to our customers and ask them if there is anything the bank can do for them. We are dedicated to contacting our customers on a regular basis and, rather than asking what we do well, we ask what we can do to improve their experience at the bank. One of the critical things that Union Bank put in place is our calling efforts, where we pick up the phone, dial up our customers, and do the old-fashioned, “Hello. How are you doing? Are we meeting your expectations? If not, how can we provide a better experience for you? If we are, thank you very much and please share that with others.”
What is the niche that makes you stand out above everybody else?
What makes Union Bank stand out is our approach to individual, family, and small business services. While other banks offer traditional products like checking or savings, Union Bank distinguishes itself from the competition by offering programs unique to the market we share. For example, Union Bank has catered to the senior community by creating a financial watch program dedicated to them. It’s not exactly a banking product, but it creates awareness and assists the senior community in protecting themselves from fraud and from being taken advantaged of financially. We have also created for the young people in the community a unique banking program that educates them in how to be smart about banking and managing their finances.
What products and/or services do you offer?
Union Bank is a commercial bank, dedicated to offering minority-owned and small business loans; lines of credit to support cashflow, credit card services, and online services such as wire transfer to help speed up cashflow to grow in a global market. With these services, we can help small, medium, and large businesses reach their business goals.
What kind of promotions do you have?
We are always on the lookout for promotions that our customers would find attractive. For example, we know that the interest rate market have been low, so we have been offering interest rates that look good on long-term savings such as the FDIC-insured certificate of deposit (CD), which ensures that people will have a good return on their money. Union Bank is also offering the “Company Benefits Program”, where the bank reaches out to the local business owners in the community and offers a $50 incentive to them if their employees open an account with the bank. We also offer a free credit card service, so if a business is looking to expand and reach out to more customers, we offer credit card services online. We offer promotions during certain times of the year so that individuals maximize their return, employees of businesses can receive free banking services, and businesses can increase their customer base to the next level with the credit card services.
What do you like about working in the Santa Clarita Valley?
Because Union Bank is dedicated to serving the community, I think that Santa Clarita has allowed me and Union Bank to really take charge of what our mission statement is: to support the community that we serve and be an active member of the community on a corporate and local level. Being a local resident helps me understand the community I live in not only as a resident but also as a professional in the community, which has helped me understand what role I can play as a company in Santa Clarita to help contribute to the success of our business, organizations, our youth, our senior centers and community, and having the community recognize us as a local, community bank.
In terms of your business, what are you looking forward to in the coming year?
One of the critical roles in the coming year is to help continue supporting our small business community and support the growth that is needed to help them achieve what they need as an organization. I believe that, coming into the New Year, it would be valuable that we inform, reeducate and retrain those that take active roles years as leaders or business owners in the community.
What is your name?
Oscar Dominguez, Vice President and Manager of Union Bank
What is the name of your bank?
What year did you start working in the banking business?
I’ve been with Union Bank for seven years and in the banking industry for 25 years.
How did you go about getting started in the business?
I started in the banking business because I enjoy being around people and talking to people on a continual basis. When I was an undergrad in college, I had the opportunity to join a bank working part-time, and so the passion of being able to talk to people was something I always enjoyed personally. I wanted people to understand that working in the banking industry allowed me the opportunity to help them with their finances, give suggestions, recommendations, and guide them on what they could do in the future to achieve their financial goals. The main factor of being a banker is to teach people how they can manage and accomplish their financial goals as an individual, family, or a company or organization. So for me, that is my passion and the fulfillment that I’ve received being a banker for so many years.