ICANN’s Big Change

The Internet Corporation for Assigned Names and Numbers (ICANN) recently approved a change in their rules for domains.  They are allowing new domain names to be launched next year.  The changes will allow up to 1,000 new web domains.  The application fee alone is $185,000, with an annual fee of $25,000.  With these new domains, the existing regime with be greatly expanded in creativity but, with the high costs, gradually.

With ICANN easing rules on domain names, the sky's the limit--as long as you can afford it.The changes will be limited to websites with these domains: .com, .net, and .org.  However, they are expected to let companies register unique website names or better protect their existing brands.  Nonprofit groups could reserve the .school domain and hand out addresses to every elementary school.  Cities could consolidate their websites to .nyc or .losangeles.  And interest groups could stake out their own corner of the Web: .car for auto enthusiasts, .law for attorneys, and .food for restaurants.  This is a big, albeit expensive, change for the Internet, but it looks as if things will go smoothly.  Companies can now have fun, creative web domains!

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Taylor P.

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