It has been a week since the Grammy Awards aired and many people have shared their opinions online and in the press about the outcome of the show. Steve Stoute, American record executive and CEO of Carol’s Daughter, stood out due to his thought-provoking argument as well as the fact that his letter was published in ad form in the New York Times. In his open letter to Neil Portnow, the president of the NARAS, he claims that the Grammys “have completely lost touch with contemporary popular culture”. He goes on to explain his reasons for the criticisms he made towards NARAS and the Grammy Awards. I watched the Grammys from beginning to end, and I believe that one of his arguments is valid. For example, the programming of the Grammy’s was such that almost every performer ended up winning a Grammy as though it had been planned. I ask myself: are the Grammys letting only eventual winners perform as though they already know who the winners are?
Over the years, the Grammys have always been about honoring those who have excelled in their genre of music. In recent years, however, it seems as though the main focus of the Grammys has shifted to the performances. Almost every performer this year seemed destined to, and did win, the Grammy for which they were nominated, such as Miranda Lambert, Muse, Bruno Mars, Lady Gaga, Usher, Keith Urban, Eminem, Rihanna, Cee Lo Green, Lady Antebellum, and Arcade Fire. The only performers who didn’t win were Katy Perry and Justin Bieber (Bieber was heavily favored to win a few awards that night). While some might come to the conclusion that the Grammy performers are also the Grammy winners, others might argue that the only reason those who performed would be because they are the artists most fans want to see. On the other hand, if people knew every performer that would be winning an award, that would eliminate the whole “surprise” factor, which is a main part of the Grammys. In my opinion, if the performers are destined to win a Grammy, the list of performers should not be announced beforehand. What’s your opinion?
Tags: Arcade Fire, Bruno Mars, Cee Lo Green, Eminem, Grammy Awards, Justin Bieber, Keith Urban, Lady Antebellum, Lady Gaga, Miranda Lambert, Muse, NARAS, National Academy of Recording Arts & Sciences, Rihanna, Usher