Every Friday on Twitter, have you noticed a flood of tweets from your followers that contain the user names of their followers as well as the hashtag, #FollowFriday or #FF, on your timeline? If you do a search on Twitter for either hashtag, you will undoubtedly find other people doing the same thing.
FollowFriday began on January 16, 2009 by Micah Baldwin (@micah). While trending topics come and go due to world events, FollowFriday has become a weekly trending topic ever since, embraced by Tweeps worldwide. Why do people engage in FollowFriday? People may come up with many reasons for why they engage in FollowFriday, but the most common reason involves promoting their own followers to others. After all, no two people have exactly the same set of people they are following. People spend the weekend, as well as Monday, adding FollowFriday recommendations.
Like retweeting, there is no right or wrong way to participate in FollowFriday. Many people place a #FF or #FollowFriday hashtag before or after their recommendations. The people listed tend to retweet the FollowFriday tweet they are in, effectively taking part in FollowFriday, too. Some people do not leave the hashtags to chance and add “Please follow” just before the list of usernames. Tweeps such as Daniel (@DanielStoicaTax) go the extra mile and include information from the bio of the person they are recommending in their tweet.
Some people in social media have raised concerns about the value of FollowFriday and why its initial popularity and seeming die off soon after makes the trending topic more of a fad instead of a trend. One of the concerns I agree with deals with “Noise vs. Value”. From Monday to Thursday, I can rely on the users I am following to tweet about or retweet new content. On Friday, however, tweets marked with #FollowFriday or #FF take over my timeline. I try my best to add new followers, but when you follow thousands, your followers recommend just as many.
How can we combat the “noise” of FollowFriday and increase the value added to our time spent on Twitter? We have a few options.
TwitLonger allows us to send tweets that exceed 140 characters. I have not tested just how many characters a tweet through the website can accommodate, but they have come through for me in the past when my own tweets went over the character limit. TwitLonger works likes this:
- It accommodates as much of the original tweet as possible.
- When the tweet is too long, it truncates enough characters at the end so that it can append the following: (cont) http://tl.gd/…
- The shortcut link provided takes you to the TwitLonger website where you can view the entire tweet.
You can effectively take care of your FollowFriday recommendations in a single tweet by using TwitLonger instead of sending out 10 or 20 tweets, or more, the normal way. However, only the first few people at the beginning of the large tweet would be seen in the original tweet. People have a tendency of replying only to tweets that mention their user name. Twitter clients such as HootSuite and TweetDeck do not expand FollowFriday tweets from TwitLonger links. The most intrepid of Tweeps who do add more followers from a TwitLonger link would find it surprisingly convenient.
If I can hazard a guess from their blog entries on their website, TweepML was probably the best way to manage groups of Tweeps before Twitter introduced Twitter Lists a few months later. Nonetheless, adding a list of followers on TweepML saves the tedium of adding followers, one at a time, especially if you add them through the Twitter website. TweepML works like this:
- You find a list of Tweeps you would like to add. Remove any users you choose not to add before signing in.
- Sign into the website using OAuth. You will briefly go to the Twitter website.
- On the screen asking if you allow TweepML access, click on “Yes”.
- You will return to TweepML and the website will start adding people from the list immediately.
A warning: Twitter has a number of rate limits in place. We can get flagged for sending out too many tweets or attempting to follow a large number of users in a short period of time. There is a good chance you will not be able to follow a list of 500 Tweeps in one instance. If this happens to you, keep track of the last user on the list that you were able to follow. A few hours later, continue where you left off, making sure to uncheck the names of the Tweeps at the top of the list that you have already started following earlier.
On the other hand, if you have used TweepML to create user lists, the website will provide you with a link to the list, and you can share that link on Twitter.
You can send tweets about Twitter Lists and reference them directly. For example, in the following tweet, I share three lists and each contains a number of users. You can create a list with up to 500 users each. Many Tweeps create a list of “highly recommended” users for FollowFriday and update the list weekly. It is worth noting that people can follow Twitter Lists but not follow the users that make up the list.
Finally, however way you choose to participate in FollowFriday, you maybe pleasantly surprised to see which of your followers have decided to recommend you. If you find yourself in somebody’s FollowFriday tweet, don’t forget to send a “Thank you” or “Gratitude” tweet. After all, they took the time to recommend you for FollowFriday, and you have many options for how you can recommend them back.