Posts Tagged ‘twitter’

August 30, 2012

Francis Unson:

“These followers are real followers but are not active.”  So much for instant fame from non-active Twitter followers.  Buying X number of followers for Y dollars apparently makes some people feel better about themselves.

Originally posted on Dave Malby's Commentary:

I had someone approach me on Twitter today with a website link.   I do check these sites out but I make sure my virus filter is updated .. hehe.

Today was a great find … a source to purchase followers for Twitter, and purchase likes on Facebook, Instagram, YouTube.  Wow this is amazing, for only $180 you can purchase 100,000 Twitter Followers .. instant fame!

There is a catch though ..  These followers are as phony as a 3 Dollar Bill .. They are “In-actives”

Purchase Twitter Followers Ad

You are purchasing inactive accounts.

Many so called gurus and celebrities are faking their accounts by this extremely cheap method of “Follower Fortification”.

Warning .. you can easily get caught ..

Apparently Lady Gaga’s PR firm purchased millions of fake and inactive Twitter accounts to make her better (hehe) than she really is.

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3 New Ways to Attract More Twitter Followers from WordPress.com (via WordPress.com News)

May 31, 2011

Your WordPress blog has become the latest method towards adding more Twitter followers on the spot.

3 New Ways to Attract More Twitter Followers from WordPress.com We love to create new features on WordPress.com, but we also like to make it easier for you to connect your site with other popular services. We’ve teamed up with the folks at Twitter several times over the years, and we're thrilled to help them unveil the new Follow Button to the world for the very first time today. The new Follow Button makes it easy for your readers to follow you on Twitter without ever leaving your WordPress.com site. Here ar … Read More

via WordPress.com News

The Social Media Evolution – Part 1: Understanding Social Media

July 8, 2010

Social media has shifted how businesses interact with their customers as well as each other.  The number of people on social networking websites are staggering: Twitter, for example, boasts nearly 200 million users while the number of users on Facebook totals half a billion.  Despite the large numbers of users on these two social networking websites alone (the thousands of other such websites notwithstanding), many owners and managers of small businesses do not know how social media can help their business, and precious few have anything resembling an effective and well-thought out social media plan (the subsequent blog, The Social Media Evolution – Part 2: The Social Media Plan, covers this).  The blog focuses on how business owners, managers, and employees can gain a better understanding of social media, and how it can help expand existing business practices.

Social media has shifted how businesses interact with their customers as well as each other.  The blog focuses on how business owners, managers, and employees can gain a better understanding of social media, how it can help expand existing business practices, and the marketing activities that social media allows businesses to carry out.Why should business owners and managers even bother to look into social media for their business?  For starters, if they do not create a social media presence in the networks where their existing customers are located, they miss out not only on positive feedback that those customers may provide unsolicited and publicly, but they also miss out on gaining potential customers who observe the interactions and feel as though they can trust the business even before the first transaction.  In Facebook or Twitter, where the interactions between business owners or managers and their customers are posted or Tweeted for the world to see, brand-building, brand marketing and great customer service are some of the many social media building blocks for businesses to build a lasting foundation with customers or other businesses.

Given the vast number of social media tools and social networking websites to choose from, making the jump into social media may seem overwhelming for some business owners.  However, if they have a Facebook or Twitter account for personal reasons, they have already taken the first step.  Therefore, business owners who have unwittingly taken this first step just need to apply what they already know from personal experience to their business.

Social media has shifted how businesses interact with their customers as well as each other.  The blog focuses on how business owners, managers, and employees can gain a better understanding of social media, how it can help expand existing business practices, and the marketing activities that social media allows businesses to carry out.However, what if business owners have never used social media, even for themselves?  Of course, the move towards social media would be more intimidating at any level.  In order to help business owners understand what social media can do for their business, we must put aside any technical discussion and, instead, highlight how social media extends existing business practicesHector Jarquin notes five of these extensions.

Extended business relationship

Traditional customer service involves interaction between store employees and the customer, where the customer makes inquiries about special offers or has questions or comments about the good or services.  Social media allows business owners and managers to join the conversation, building relationships with new or existing patrons.

Extended way of communication

The two-way nature of social media helps people create a better understanding about the business.

Extended way of referrals

Even if business owners have not created an online presence for their company, business referrals on websites such as Facebook, Twitter, and Yelp have probably created the online presence of the business but to a smaller degree.  These websites help people share their opinions about the business with friends and strangers, with tools available to business owners who wish to manage comments and opinions about the business.

Extended brand awareness

Social media offers business owners more control over their brand, giving customers greater insight into their business over the competition.

Extended way of sharing an opinion

Hector summed it up best: interact, participate, share, discover.  Engage with the people in your industry.

Social media has shifted how businesses interact with their customers as well as each other.  The blog focuses on how business owners, managers, and employees can gain a better understanding of social media, how it can help expand existing business practices, and the marketing activities that social media allows businesses to carry out.While business owners and managers slowly warm up to the idea of social media for the business, their diverse employees have probably used social media in equally varying degrees.  Not surprisingly, older employees may have limited exposure to social media while younger employees are probably glued to Facebook and Twitter on their cell phones during break or lunch time.  Business owners and managers who become aware of their younger employees’ social media savviness may turn to them to introduce social media to the rest of their, otherwise, social media-mute colleagues.  Jessica Stillman lists seven creative suggestions to get employees involved in social media without being technical.

Start an education campaign

Knowledge is power, especially if trade publications the business subscribes to feature articles about social media and how it is used in business or for entertainment.  Print these articles and leave them for the employees to read with a note saying, “Thought you would find this interesting.”  Follow up personally a day or two later and field any questions or comments the employees may have.

Team up with internal and external social media users

Starting a dialogue with other social media-savvy employees allows the like-minded group to engage in thoughtful conversation about how the use of social media tools could impact the business, making it easier to have similar conversations with the rest of the not-so-savvy employees.

Suggest social media solutions

Look for opportunities to add a social media component when discussing solutions to meet training needs.

Help stretch the budget by using a “free” option

Most social media tools available today are free.  Yes, free!  Nothing sounds sweeter to budget-conscious business owners and managers than the sound of that word.  Zero or near-zero cost of any new program implemented by a business is almost unheard of, but social media is a rare exception.

Take a look at the market relationship of your competitors

The public nature of social media allows business owners and managers to take a glimpse at the competition and see what people are saying about them, thereby extending their business relationship with their customers.  Business owners and managers must realize that introducing a social media plan for their own business will yield similar benefits.

Invite your co-workers to your social networks

Are you on Facebook, Twitter, or LinkedIn but your employees or co-workers are not?  Invite them!  You will be one of their first contacts.  Once they sign up, give them a personal tour of the social networking sites.

Give the gift of social media

If your company has strict rules limiting the number of photocopies you’re allowed to make (see “Start an education campaign”), giving books about social media to your boss, co-workers, or employees, especially during Christmas and the Holiday season, may help nudge them towards optimizing the business with social media.

Finally, after months of internal campaigns about social media with the business owners, managers, and employees, the business can move forward and apply social media marketing tools, confident that those within the organization are more or less on the same page.  The social media-savvy in the company have made everybody else social media-conscious at the very least.  Business owners and managers can now begin to create an effective social media plan.

Social media has shifted how businesses interact with their customers as well as each other.  The blog focuses on how business owners, managers, and employees can gain a better understanding of social media, how it can help expand existing business practices, and the marketing activities that social media allows businesses to carry out.Before business owners and managers join a social networking site, let’s explore the three most viable options available to them from a business standpoint.  Facebook, by and large, is the most popular social networking website with over 500 million users worldwide.  A potential customer base of half a billion people can really help a business take off if business owners and managers put together a successful social media campaign.  Twitter comes in second with nearly 200 million users worldwide.  Used properly, the microblobbing site can generate buzz about upcoming events, limited time offers, and special deals, often available only to customers who follow the company’s Twitter account.  LinkedIn, with over 70 million users, helps users hunt for jobs and recruit new employees, as well as carry out tasks such as researching companies and prospecting for deals.  The social networking website provides a place where white-collar professionals can communicate with one another.

Meanwhile, the wide range of marketing activities that social media allows businesses to carry out include but are not limited to:

  • Reaching customers and prospects online
  • Raising the company profile and enhancing the business’ brand reputation
  • Strengthening customer relationships
  • Demonstrating the business owner’s expertise, commitment, and passion
  • Improving business owner’s understanding of industry issues and trends
  • Meeting people who can help develop the business
  • Enhancing customer service
  • Boosting traffic to the website
  • Testing new ideas and finding out what people think about the business
  • Seeing what competitors are up to
  • Improving sales

Social media is a dynamic field.  While the tools change over time and the social media plan of one company should not be followed, verbatim, by another company, the basic understanding of social media in regards to how it extends existing business practices remains the same.  Given the varying degrees of familiarity that employees, management, or business owners may have with social media, non-technical campaigns maybe necessary at first to get the company on the same page.  Once everyone in the company is sufficiently versed in social media, business owners and management can team up with their employees and set out to create a social media plan tailor-made for and by the company itself.

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Francis M. Unson

Tweetups: What They Are and How to Organize One

June 7, 2010

You maybe surprised to find out that the Oxford Dictionary has added “tweetup” to the English lexicon along with a number of neologisms that may sound familiar to you such as “unfriend“, hashtag” and, for us bloggers, “tag cloud“.  This shows us that social media has taken a firm grasp in our daily lives, enough so that a venerable institution such as the Oxford University Press would add the words to their dictionary.

"Tweetups" are a way of turning online connections into real-life contacts.  Engaging your audience would make the tweetup a true social networking event.  If you'd like to plan a tweetup, here are the do's and don'ts about tweetups, from the planning stages to the event itself.What exactly is a tweetup?  The portmanteau combines the words “tweet” and “meet up“.  In other words, tweetup is a gathering of a group of Twitter users (or “tweeps“) in real life.  The reasons for gathering tweeps together could be analogous to why people, in general, gather together.  Some examples, among many possibilities, include:

  • charity events
  • memorials of a fallen soldier
  • gathering tweeps with common interests, professions, or political interests
  • buzz-generating events to giveaway tickets or prizes (always in short supply during the event)
  • gathering tweeps for a larger event (e.g. a tweetup to gather tweeps for a “Flash Mob” event)
  • protests
  • concerts at the park
  • job or career fairs
  • store grand openings

Tweetups cover a wide spectrum – from spontaneous, quickly arranged acoustic concerts to highly organized, highly publicized protests.  You cannot gauge how many people will attend the event.  For example, you broadcast your tweetup to 20 of your followers.  Only nine of the 20 show up, but each brings along two friends.  The attendees of your tweetup, therefore, consists of nine people you contacted directly and 18 you don’t even know.  While attracting a large audience for your tweetup is nice, engaging your audience would make the tweetup a true social networking event.  Otherwise, you would have nine groups of three people each that silently keep to themselves.

If you’d like to plan your own tweetup, Mashable has compiled a list of things to consider.

Organizing the Tweetup

DO Make the most of your Twitter network. You may not need professional assistance for small gatherings.  However, if you are planning a large event, PR and marketing people on Twitter can help create buzz and support for your event.

DO Visit the venue in person.  Yes, I am serious. You do not want to organize a tweetup only to find out, along with the rest of the tweeps, that a venue has gone out of business or been torn down months ago.  Don’t trust an outdated photo from Street View on Google Maps.  Visiting the venue will also give you ample time to decide whether or not you need a larger one, which leads me to the point.

DO Plan for more people to show up than you think. Earlier, I mentioned the example of nine people bringing two of their friends each.  In the world of Twitter, people may tag along with a group because they happen to mention the tweetup and, before you know it, an entire bus, subway car or ferry full of people start making their way to the tweetup.  Expect the unexpected and embrace with open arms the non-tweeps who just so happened to show up.

DO Invite a well-known speaker or two. If you manage to get Guy Kawasaki (@GuyKawasaki), Tony Stevens (@tonystevens4), or Dave and Sarah Larson (the couple behind @TweetSmarter) as guest speakers, you may need a soccer field and the field next to it.

DO Use email. It stands for “electronic mail”, remember?  People still use email.  Just think of it as a way of writing seven DMs in a single message.  While you may meet thousands of tweeps and know them by their Twitter username, you may never learn any of their email addresses, yet still communicate to them on Twitter.  In addition, email would help you discern your pre-Twitter friends from your current followers.

DO Use event services to help you organize your guests, collect donations, and provide sharable content. Mashable provides a listing of services you can use.

DON’T Use a venue with limited Wi-Fi or cell phone reception or, worse, dead zones. The Twitter crowd is a technologically savvy one.  During a lull in activity at some point during the tweetup, hundreds of people may go online at the same time.  Make sure that the venue can handle the traffic.  As a rule of thumb, pretend that the total number of people you expect to show up at the tweetup has an iPhone, iPad, DROID, any of the two, or all three.

DON’T Have the event in a venue ill-suited for the tweetup. The name of the game at tweetups is communication.  Tweetups are social networking events.  Anything that impedes communication will cause the event to become memorable to the attendees for the lack thereof.

DON’T Treat the tweetup as a kickback. You may hang out with a group of friends every Saturday afternoon for five years in a row for no particular reason whatsoever, but the tweeps attending the tweetup are not that group of friends.  Make the purpose of the tweetup very clear so that people can get ready accordingly.  Is the tweetup a luau?  People need time to shop for a Hawaiian shirt if they don’t have one.

DON’T “Wing it”. You want people to remember you for the well-organized and purpose-driven tweetup you setup, rather than slapping together a “tweetup” last-second that leaves attendees wondering, “Why are we here again?”

During the Tweetup

DO Arrive at the event early. It’s common courtesy to arrive early, and it gives tweeps some relief that you, the tweetup organizer, would show up to your own event.  Just before you begin, you can pass out tweetup material such as schedules that list the day’s events.

DO Collect business cards. For whatever purpose you set out your tweetup to accomplish, networking with the attendees is the most important activity you do with them, and that begins with collecting their information.

DO Provide food. How many missed networking opportunities would take place if you didn’t provide food?  After all, networking takes place over as little as coffee.  After a couple of hours of workshops and guest speakers, provide food to the attendees so it gives them a chance to talk about the day’s events so far amongst each other.

DON’T Fade into the background. It’s your tweetup; you host it.  Besides, if you are hosting your first-ever tweetup, the attendees, more likely than not, do not know each other and are, therefore, strangers.  As host of the tweetup, you are there to greet arriving guests and answer peoples’ questions.  You can also engage in the first step of networking: providing new arrivals with nametags where they can write their first name and, just below, their Twitter username.  However, –

DON’T Use water-soluble markers or thin pens. You want the attendees to read each others’ names from afar, so use dark, permanent markers with thick ink tips.

DON’T Snub the guests. Treat @TeenW_Braces with the same respect as you would @CodesInBasic, @WearsIPadOnNeck, or @BlondeMensaGal.

DON’T Go open bar. I wasn’t expecting Mashable to include this in its list, but it makes perfect sense.  You do not want rowdy attendees that had no other purpose than to drink free alcohol.

Above all things, what do tweetups do?  They turn online interactions into real-life contacts.  In communities that hold regular tweetups, the line between online communities and real-life communities will become blurred.  Start planning a tweetup in your community.  You never know who may show up.

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Francis M. Unson

Twitter: Stop Making This #FollowFriday Mistake

May 26, 2010

In my previous blog, I wrote about FollowFriday, some of the reasons why it started, and the many ways that Twitter users can participate in it.

Not gaining as many followers as you thought you would on #FollowFriday? You are probably making this mistake.I am writing this blog because I still see a lot of people doing it WRONG. I did not even find out that people were participating in FollowFriday incorrectly until I went to their profiles and saw the FollowFriday recommendations they tweeted to their followers.

Or tried to. One of the Tweeps whose profile I visited had tweet after tweet of her followers during one FollowFriday. She sent out about 60 unique tweets with 8-11 user names each, and all of them ended with the shorter FollowFriday hashtag, #FF. Who ended up seeing her FollowFriday tweets the moment she posted them? Unfortunately, only she did, as well as the users mentioned in the tweet, IF they are online at the time.

What mistake did she make? In each of her FollowFriday tweets, the beginning of the tweet was a user name of her follower. According to Twitter, “[a]n @reply is any Twitter update that begins with @username.”  Therefore, Twitter treated all of her FollowFriday tweets as a reply for the very first user in each tweet. How about the rest of the users in the tweet? Twitter handles the tweet as a “mention”, which is “any Twitter update that contains @username in the body of the tweet.”

Why is it important to know the difference between replies and mentions? Replies do not show up on the public timeline or home timeline, generally speaking, while mentions do. Let’s look at the following hypothetical tweet.

@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

The tweet begins immediately with the user name, @tonystevens4, so Twitter treats the tweet as a reply and will not show up in the public timeline. However, people can see replies in their home timeline if, and only if, they are following both the sender and recipient of the tweet. How would that look like?

From my home timeline:

tonystevens4 @NikiConnor Good morning, Niki!

NikiConnor @tonystevens4 Good morning, Tony!

Going back to the hypothetical tweet, each of the users in the tweet, including @tonystevens4, would find this tweet in their own mentions feed and nowhere else. We can modify the tweet a few ways in order for it to show up in the home timeline and public timeline. For example, we can add the hashtag, #FollowFriday, in front of the tweet,

#FollowFriday @tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

or we can add a period or forward slash:

.@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

/@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

What does this show? The mechanism for replies is very specific, but making a tweet appear in the home and public timelines is variable and not standardized. Indeed, as long as the beginning of the tweet does not begin with @username, the tweet will appear in the home and public timelines.

What, then, can the Tweep with the 60 unique, yet exclusive, FollowFriday tweets do in the future? As long as she does not start any of her FollowFriday tweets with @username, her recommendations will appear in her home timeline and the public timeline. If you have tens of thousands of followers, you do not want to make this FollowFriday mistake.

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Francis M. Unson

Twitter: How do you do #FollowFriday?

May 24, 2010

Every Friday on Twitter, have you noticed a flood of tweets from your followers that contain the user names of their followers as well as the hashtag, #FollowFriday or #FF, on your timeline?  If you do a search on Twitter for either hashtag, you will undoubtedly find other people doing the same thing.

FollowFriday began on January 16, 2009 by Micah Baldwin (@micah).  While trending topics come and go due to world events, FollowFriday has become a weekly trending topic ever since, embraced by Tweeps worldwide.  Why do people engage in FollowFriday?  People may come up with many reasons for why they engage in FollowFriday, but the most common reason involves promoting their own followers to others.  After all, no two people have exactly the same set of people they are following.  People spend the weekend, as well as Monday, adding FollowFriday recommendations.

Do you participate in the weekly trending top, #FollowFriday?  When you're on Twitter on a Friday, you're going to see many tweets with the #FollowFriday and #FF hashtags in them.  How can you participate in #FollowFriday more efficiently?Like retweeting, there is no right or wrong way to participate in FollowFriday.  Many people place a #FF or #FollowFriday hashtag before or after their recommendations.  The people listed tend to retweet the FollowFriday tweet they are in, effectively taking part in FollowFriday, too.  Some people do not leave the hashtags to chance and add “Please follow” just before the list of usernames.  Tweeps such as Daniel (@DanielStoicaTax) go the extra mile and include information from the bio of the person they are recommending in their tweet.

Some people in social media have raised concerns about the value of FollowFriday and why its initial popularity and seeming die off soon after makes the trending topic more of a fad instead of a trend.  One of the concerns I agree with deals with “Noise vs. Value”.  From Monday to Thursday, I can rely on the users I am following to tweet about or retweet new content.  On Friday, however, tweets marked with #FollowFriday or #FF take over my timeline.  I try my best to add new followers, but when you follow thousands, your followers recommend just as many.

How can we combat the “noise” of FollowFriday and increase the value added to our time spent on Twitter?  We have a few options.

TwitLonger

TwitLonger allows us to send tweets that exceed 140 characters.  I have not tested just how many characters a tweet through the website can accommodate, but they have come through for me in the past when my own tweets went over the character limit.  TwitLonger works likes this:

  • It accommodates as much of the original tweet as possible.
  • When the tweet is too long, it truncates enough characters at the end so that it can append the following: (cont) http://tl.gd/…
  • The shortcut link provided takes you to the TwitLonger website where you can view the entire tweet.

You can effectively take care of your FollowFriday recommendations in a single tweet by using TwitLonger instead of sending out 10 or 20 tweets, or more, the normal way.  However, only the first few people at the beginning of the large tweet would be seen in the original tweet.  People have a tendency of replying only to tweets that mention their user name.  Twitter clients such as HootSuite and TweetDeck do not expand FollowFriday tweets from TwitLonger links.  The most intrepid of Tweeps who do add more followers from a TwitLonger link would find it surprisingly convenient.

TweepML

If I can hazard a guess from their blog entries on their website, TweepML was probably the best way to manage groups of Tweeps before Twitter introduced Twitter Lists a few months later.  Nonetheless, adding a list of followers on TweepML saves the tedium of adding followers, one at a time, especially if you add them through the Twitter website.  TweepML works like this:

  • You find a list of Tweeps you would like to add.  Remove any users you choose not to add before signing in.
  • Sign into the website using OAuth.  You will briefly go to the Twitter website.
  • On the screen asking if you allow TweepML access, click on “Yes”.
  • You will return to TweepML and the website will start adding people from the list immediately.

A warning: Twitter has a number of rate limits in place.  We can get flagged for sending out too many tweets or attempting to follow a large number of users in a short period of time.  There is a good chance you will not be able to follow a list of 500 Tweeps in one instance.  If this happens to you, keep track of the last user on the list that you were able to follow.  A few hours later, continue where you left off, making sure to uncheck the names of the Tweeps at the top of the list that you have already started following earlier.

On the other hand, if you have used TweepML to create user lists, the website will provide you with a link to the list, and you can share that link on Twitter.

Twitter Lists

You can send tweets about Twitter Lists and reference them directly.  For example, in the following tweet, I share three lists and each contains a number of users.  You can create a list with up to 500 users each.  Many Tweeps create a list of “highly recommended” users for FollowFriday and update the list weekly.  It is worth noting that people can follow Twitter Lists but not follow the users that make up the list.

Finally, however way you choose to participate in FollowFriday, you maybe pleasantly surprised to see which of your followers have decided to recommend you.  If you find yourself in somebody’s FollowFriday tweet, don’t forget to send a “Thank you” or “Gratitude” tweet.  After all, they took the time to recommend you for FollowFriday, and you have many options for how you can recommend them back.

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Francis M. Unson

Twitter: 301 Redirect Explained [ILLUSTRATION]

May 10, 2010

The Internet has seen the rebirth of URL shorteners such as bit.ly and is.gd, thanks in large part to Twitter’s popularity.  The most widely used URL shorteners use 301 Redirect, “which allows websites to move transparently between different domains while still using a common web address, allowing the website to preserve its search engine ranking”.

Even for a person like myself who transitioned easily between older and newer versions of Web x.0, the definition of “301 Redirect” seems planted in Web 1.0, at a time when people made personal websites on hosts such as Angelfire or the defunct GeoCities (remember those?).  Twitter has given new life to URL shorteners but in some ways, modified peoples’ understanding of what 301 Redirect actually does.  The heady definition I provided probably requires simplification to reflect current usage.

If you can’t wait for industry leaders to simplify the definition, however, I hope this crude drawing shows how 301 Redirect would work, namely, between the tweets on Guy Kawasaki’s Twitter account (@GuyKawasaki) and his news website, Alltop.  Notice that, despite using four different URL shorteners for the same article, all four “lanes” of the “@GuyKawasaki Highway” merge into one street, Holy Kaw! Boulevard”,  the section on his website where we would find the article.

If the definition of 301 Redirect seems dated, this illustration showing the links between the tweets on Guy Kawasaki's Twitter account and his news website, Alltop, should help.

The Symbiotic Relationship between Guy Kawasaki, Twitter, Alltop, and 301 Redirect

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Francis M. Unson

Twitter Influence: Another Case Study

May 4, 2010

I wrote a Twitter Influence case study in a previous blog comparing the different approaches that @TweetSmarter and @tonystevens4 took towards building a strong Twitter Influence, concluding with the lessons I have learned by following them.

Guy Kawasaki, co-founder of Alltop

Guy Kawasaki, co-founder of Alltop. Courtesy: guykawasaki.com

The following case study takes the same approach towards analyzing the Twitter Influence of another prominent, highly followed, highly listed and highly influential user, with two usernames: @GuyKawasaki / @Alltop. Guy Kawasaki, co-founder of Alltop, tweets from both accounts, and each account serves a slightly different purpose. I will, like before, present my findings from what I learned by following Guy’s accounts and the example tweets that back up my findings.

@GuyKawasaki / @Alltop

Like @TweetSmarter, I would describe @GuyKawasaki and @Alltop as a reliable source of information. In Guy’s words, his website, Alltop, is “an online magazine rack”. Indeed, when browsing the subject headings on Alltop, you will find about as many topics as you would find at the magazine section of Barnes and Noble or Borders.

What he does

Guy sets a schedule for tweets on his namesake’s username, @GuyKawasaki, so that people in different time zones around the world can read the articles referenced in his tweets. If you are on your computer all day, you will see up to three tweets about the same topic from this username. Interestingly, when Guy follows you back, you will receive a direct message (DM) from him encouraging you to add his other username, @Alltop. He promises that the tweets from @Alltop are unique and non-repeating, even though they originate from the same place as the tweets from @GuyKawasaki.

What does Guy tweet about? A lot of subjects, to say the least. All of Guy’s tweets from both accounts link to the Alltop website, particularly the section called, Holy Kaw! All the topics that interest us. In other words, since the articles featured in this section are, in their opinion, the most interesting or intriguing, his followers are very likely to retweet them. Meanwhile, visitors to the Alltop website can find an archive of articles that Guy has tweeted about previously as well as links to “stories [from] the top news websites and blogs from any given topic”, which include the following:

In addition, a handful of ghost writers and “ghost Twitterers” help Guy write the “starting point” introductions that entice his followers enough to click through to the article source.

Why this is significant

Guy and his company, Alltop, have become a reliable source of information that his followers trust, relying on “results of Google searches, review of the sites’ and blogs’ content, researchers, and [their] ‘gut’ plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to [them]“. The Twitter community, therefore, has served as nothing short of a content filter, and Alltop displaying just the filtered content. Aware that the content may have worldwide appeal, he schedules tweets on the @GuyKawasaki account to appear three or four times per day to make sure that people in different countries and time zones can read his tweets while they are awake. In order to avoid repeat tweets that some people consider spam, he sends unique, non-repeating tweets from the @Alltop account. When people visit the Alltop website, they find themselves at a website with well-organized topics and high-value content that may very well become their default news portal. When you schedule tweets on a daily basis and have tens of thousands of tweets under your belt under both usernames each, you may need a hand at sending extra tweets or writing article introductions.

Here is a sample of the tweets he posts:

By the way, I must note one caveat. Recently, Twitter updated their policy that banned recurring tweets. Strictly speaking, no two tweets can be sent that is a character-for-character copy of each other. While some high-volume users have stopped long-term scheduled tweets (e.g. verbatim tweets posted at regular intervals), others, such as Guy, have pressed the services of multiple URL shortcuts that use 301 redirect, as seen below. Twitter sees the character string of each tweet as unique even though all three links lead to the same article in Alltop:

While @TweetSmarter and @tonystevens4 exert their Twitter Influence on the Twitter medium almost exclusively, Guy Kawasaki exerts a Twitter Influence beyond the Twitter realm thanks to the Alltop website. In fact, Guy could conceivably have a following from people who read the news regularly yet not be a part of Twitter or Facebook at all. I can conclude with certainty that Guy is a reliable, retweetable source of information through his Twitter usernames, @GuyKawasaki and @Alltop, and the Alltop website.

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Francis M. Unson

Twitter Influence: a Case Study

April 14, 2010

Please retweetWhat does it take to generate a strong Twitter influence? I could create a list of things that would amount to what it takes to become successful in Twitter and, as a whole, social media. A general list would contain items such as adding followers, following them back, engaging them in conversation without selling to them, and so forth. I have come across many of these social media “primers” and most of them are a summary of each others’ articles with slightly different perspectives. Overall, the primers summarize what has worked on Twitter and social media.

My case study on Twitter Influence takes a different approach. I will discuss two prominent, highly followed, highly listed and highly influential users on Twitter: @TweetSmarter and @tonystevens4. While each of them applies the basic principles of social media and social networking, they have distinct ways of doing so. I will present my findings from what I have learned by following them for quite some time as well as example tweets that justify my findings.

@TweetSmarter

I would describe TweetSmarter as a reliable source of information for topics ranging from Twitter, social media, and tech news, among other topics. The manner in which they are a source of information is intriguing, to say the least, but also painstaking and selective, thereby contributing to their trustworthiness. They are also responsive to people who have questions and concerns about Twitter.

What they do

  • They scour social media and tech websites as well as tweets linking to noteworthy articles.
  • If they find an article from a website, they produce a shortcut link through j.mp, which is run by bit.ly, and tweet the article to their followers.
  • If they find an article from a tweet, they click through the original shortcut link for it, produce a shortcut link for the original URL of the article via j.mp, and retweet the article to their followers. Almost all of the time, they remove the user or users of the original (re)tweet so that the headline and link stand out. This move also helps them retain their position as an information source despite the authorship of the articles.

On an aside, creating their own shortcut links for all of their tweets allows them to track them all. Data is king, especially for Twitter analytics.

Why this is significant

TweetSmarter does not tweet links haphazardly. They make sure that each article is reflective of the type and quality of information they set out to provide their followers. In a sense, they do retweet articles, but gradually and selectively. Following TweetSmarter would create much added value to your knowledge about Twitter and social media.

Here is a sample of the tweets they post:

As you can see, their tweets use the shortcut link, j.mp, and are geared especially towards social media, but not exclusively. They post occasional tweets about other topics, and the following tweet illustrates two exceptions at once: the subject matter is decidedly not about social media (but it is a worthy cause), and they retain @zaibatsu, the source of the tweet:

Hundreds of thousands of their followers, including myself, are fully aware of the added value that TweetSmarter provides to our knowledge about social media and are quick to retweet their tweets, seemingly as soon as they send it out. Users like TweetSmarter that do not have to beg their followers to retweet a tweet (e.g. PLS RT) exert a very strong Twitter Influence.

@tonystevens4

I would describe Tony as a Twitter Power User. He makes it abundantly clear in his bio his purpose for being on Twitter and the subject matters that his Tweets will likely cover. I find Tony to be a rare gem because of this. Other users may have similar content in their bio, but if you go through their tweets, they probably do not discuss anything close to their own bio. Moreover, the bios of these people may reflect what they do in real life but isn’t a topic they readily discuss. In any event, Tony’s tweets are wide-ranging and reflect his interests: Twitter; social media, tech news, photography, and (properly cited) quotes, among others.

What he does

Tony takes a very social approach towards exerting a widespread Twitter Influence. He tweets and retweets content based on his interests, but is very particular about how he does it. For starters, he refuses to use the Retweet link on the Twitter website. However, he is also conscious of the information conveyed in his retweets and makes sure that the tweet takes its original form by moving the retweeting users to the end of the tweet. More importantly, he regularly acknowledges the people who have retweeted before him and turns a cluttered tweet like this:

RT @Flipbooks: RT @paul_steele: RT @IamPramit65: Gorgeous Panoramic Photographs – http://bit.ly/6KuyJD #Photography

into this:

65 Gorgeous Panoramic Photographs – http://bit.ly/6KuyJD #Photography rt @Flipbooks @paul_steele @IamPramit

Speaking of acknowledgment, Tony also recognizes his followers who retweet his tweets. I have retweeted many of the things he posted not to be on his good graces (although I am) but because his tweets add value to my Twitter and social media experience. Most of the Twitter and social media-related tweets in my bookmarks have come from Tony as well as TweetSmarter.

Tony has taken it upon himself to educate his followers about Twitter and, until recent changes to Twitter’s policy that banned recurring tweets, devoted Thursdays to posting “Twitter Tips”, a series of tweets that explain how to conduct yourself on Twitter as well as how to make the most of your Twitter experience. While he can no longer schedule tweets as before, Tony does promise to post his “Twitter Tips” throughout the week.

Why this is significant

While meeting other people on Twitter and engaging them in conversation, a daily activity for Tony, is the most overt way of making the most of social networking, Tony takes it a step further. He adjusts a retweet so that the multiple users who passed it around are duly and conveniently recognized. After all, one of those users was the first to send out the tweet. At the same time, he recognizes the people who retweet his tweets. Tony serves as a model for successful social networking engagement.

Here is a sample of the tweets he sends out. Notice the format of the first three tweets are as follows: ( title | link | rt (previous retweeters) ):

What lessons have I learned about creating a strong Twitter Influence by following TweetSmarter and tonystevens4?

  • Be a source of information.
  • Retweet sources of information.
  • Make the topics or subject matters you will likely tweet about very clear, and tweet consistently about them.
  • Engage your followers, and they will return the favor.
  • Recognize the followers who retweet your tweets.

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Francis M. Unson

Tax Day Nintendo Wii Giveaway contest ending soon!

April 12, 2010

Please retweetWith just a few more days before the end of our first contest, co-founders Rick and I created a video to let others know that they still have time to send their entries.

Admittedly, I haven’t edited a video in a few years, so please bear with me.

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Francis M. Unson


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