Posts Tagged ‘TweetSmarter’

Twitter: How to add more followers… gradually

April 9, 2012

Twitter dropped the hammer on spammers, filing a lawsuit against five accused proliferators of spam on Thursday, April 5, 2012.  I visited Twitter’s Help Center regarding The Twitter Rules and read the section concerning what Twitter considered spam.  I also visited the websites of the defendants named in the lawsuit, some of which were no longer online.  Twitter made it abundantly clear that they were targeting spammers that:

  • Posted duplicate content repeatedly in a short period of time;
  • Followed or unfollowed a large number of users within a short period of time;
  • Used or promoted third-party sites that claimed to get users more followers (such as follower trains, sites promising “more followers fast,” or any other site that offers to automatically add followers to one’s account).

If you add too many followers in a short period of time, you might get in trouble with Twitter. Here is one way to add more followers on Twitter, gradually.I am in no race to gain as many followers as I can, preferring to take the role of tortoise over hare.  In that regard, I have used the method for adding more followers, which I outline below, for some time.  It requires no third-party tools or sites and is a very gradual method, indeed, but it allows me to engage with my new followers.  After all, the point of social media is to engage, not gain as many followers as you can.  If you take on too many followers at one time, you won’t have time to get to know them and they will be anonymous to you, thereby defeating the purpose of social media.  This is the general outline:

  • Go to the profile of a user whose content is regularly retweeted (RT) by others;
  • Find a tweet from that user with many RTs;
  • Compose a new tweet using RT or “via” (I outlined different ways to retweet in a previous blog), making sure to post the username of the person who originally tweeted the content, followed by two or three usernames who RT’d the tweet.

I will demonstrate with a tweet from @TweetSmarter:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR

A number of users have RT’d the tweet, as expected.  I can construct the retweet as either this:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR RT @TweetSmarter @stephstweets @Jankovitch

or this:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR /via @TweetSmarter @stephstweets @Jankovitch

Why do I go through the trouble of composing retweets?  I do it to RT the content of that person, something I do regularly, anyway, but also to recognize the people who also thought the user’s content was worthy of being shared and duly RT’d.  If I am lucky, those two or three users in the retweet would follow me and, of course, I would follow them back in kind.  Isn’t it a lot easier to get to know two or three new followers at a time this way?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis Unson

Twitter Influence: the Case Study of @TweetSmarter

May 16, 2011

What does it take to generate a strong Twitter influence?  I could create a list of things that would amount to what it takes to become successful in Twitter and, as a whole, social media.  A general list would contain items such as adding followers, following them back, engaging them in conversation without selling to them, and so forth.  I have come across many of these social media “primers” and most of them are a summary of each others’ articles with slightly different perspectives.  Overall, the primers summarize what has worked on Twitter and social media.

My case study on Twitter Influence takes a different approach.  I will discuss @TweetSmarter, a prominent, highly followed, highly listed and highly influential user on Twitter that applies the basic principles of social media and social networking, but doing so in a very distinct manner.  I will present my findings from what I have learned by following them for quite some time as well as example tweets that justify my findings.

What does it take to generate a strong Twitter influence?  By following Dave and Sarah Larson, the husband-and-wife team behind the Twitter user, @TweetSmarter, I learned what it took for them to become a strong influence on Twitter.@TweetSmarter

I would describe TweetSmarter as a reliable source of information for topics ranging from Twitter, social media, and tech news, among other topics.  The manner in which they are a source of information is intriguing, to say the least, but also painstaking and selective, thereby contributing to their trustworthiness.  Dave and Sarah Larson, the husband-and-wife team behind TweetSmarter, are also responsive to people who have questions and concerns about Twitter.

What they do

  • They scour social media and tech websites as well as tweets linking to noteworthy articles.
  • If they find an article from a website, they produce a shortcut link through j.mp or bit.ly and tweet the article to their followers.
  • If they find an article from a tweet, they click through the original shortcut link for it, produce a shortcut link for the original URL of the article via j.mp, and retweet the article to their followers.  Almost all of the time, they remove the user or users of the original (re)tweet so that the headline and link stand out.  This move also helps them retain their position as an information source despite the authorship of the articles.

On an aside, creating their own shortcut links for all of their tweets allows them to track them all.  Data is king, especially for Twitter analytics.

Why this is significant

TweetSmarter does not tweet links haphazardly.  They make sure that each article is reflective of the type and quality of information they set out to provide their followers.  In a sense, they do retweet articles, but gradually and selectively.  Following TweetSmarter would create much added value to your knowledge about Twitter and social media.

Here is a sample of the tweets they post:

As you can see, their tweets use the shortcut link, j.mp, and are geared especially towards social media, but not exclusively.  They post occasional tweets about other topics, and the following tweet illustrates two exceptions at once: the subject matter is decidedly not about social media (but it is a worthy cause), and they retain @zaibatsu, the source of the tweet:

Hundreds of thousands of their followers, including myself, are fully aware of the added value that TweetSmarter provides to our knowledge about social media and are quick to retweet their tweets, seemingly as soon as they send it out.  Users like TweetSmarter that do not have to beg their followers to retweet a tweet (e.g. PLS RT) exert a very strong Twitter Influence.

What lessons have I learned about creating a strong Twitter Influence by following TweetSmarter?

  • Be a source of information.
  • Retweet sources of information.
  • Make the topics or subject matters you will likely tweet about very clear, and tweet consistently about them.
  • Engage your followers, and they will return the favor.
  • Recognize the followers who retweet your tweets.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis Unson

Tweetups: What They Are and How to Organize One

June 7, 2010

You maybe surprised to find out that the Oxford Dictionary has added “tweetup” to the English lexicon along with a number of neologisms that may sound familiar to you such as “unfriend“, hashtag” and, for us bloggers, “tag cloud“.  This shows us that social media has taken a firm grasp in our daily lives, enough so that a venerable institution such as the Oxford University Press would add the words to their dictionary.

"Tweetups" are a way of turning online connections into real-life contacts.  Engaging your audience would make the tweetup a true social networking event.  If you'd like to plan a tweetup, here are the do's and don'ts about tweetups, from the planning stages to the event itself.What exactly is a tweetup?  The portmanteau combines the words “tweet” and “meet up“.  In other words, tweetup is a gathering of a group of Twitter users (or “tweeps“) in real life.  The reasons for gathering tweeps together could be analogous to why people, in general, gather together.  Some examples, among many possibilities, include:

  • charity events
  • memorials of a fallen soldier
  • gathering tweeps with common interests, professions, or political interests
  • buzz-generating events to giveaway tickets or prizes (always in short supply during the event)
  • gathering tweeps for a larger event (e.g. a tweetup to gather tweeps for a “Flash Mob” event)
  • protests
  • concerts at the park
  • job or career fairs
  • store grand openings

Tweetups cover a wide spectrum – from spontaneous, quickly arranged acoustic concerts to highly organized, highly publicized protests.  You cannot gauge how many people will attend the event.  For example, you broadcast your tweetup to 20 of your followers.  Only nine of the 20 show up, but each brings along two friends.  The attendees of your tweetup, therefore, consists of nine people you contacted directly and 18 you don’t even know.  While attracting a large audience for your tweetup is nice, engaging your audience would make the tweetup a true social networking event.  Otherwise, you would have nine groups of three people each that silently keep to themselves.

If you’d like to plan your own tweetup, Mashable has compiled a list of things to consider.

Organizing the Tweetup

DO Make the most of your Twitter network. You may not need professional assistance for small gatherings.  However, if you are planning a large event, PR and marketing people on Twitter can help create buzz and support for your event.

DO Visit the venue in person.  Yes, I am serious. You do not want to organize a tweetup only to find out, along with the rest of the tweeps, that a venue has gone out of business or been torn down months ago.  Don’t trust an outdated photo from Street View on Google Maps.  Visiting the venue will also give you ample time to decide whether or not you need a larger one, which leads me to the point.

DO Plan for more people to show up than you think. Earlier, I mentioned the example of nine people bringing two of their friends each.  In the world of Twitter, people may tag along with a group because they happen to mention the tweetup and, before you know it, an entire bus, subway car or ferry full of people start making their way to the tweetup.  Expect the unexpected and embrace with open arms the non-tweeps who just so happened to show up.

DO Invite a well-known speaker or two. If you manage to get Guy Kawasaki (@GuyKawasaki), Tony Stevens (@tonystevens4), or Dave and Sarah Larson (the couple behind @TweetSmarter) as guest speakers, you may need a soccer field and the field next to it.

DO Use email. It stands for “electronic mail”, remember?  People still use email.  Just think of it as a way of writing seven DMs in a single message.  While you may meet thousands of tweeps and know them by their Twitter username, you may never learn any of their email addresses, yet still communicate to them on Twitter.  In addition, email would help you discern your pre-Twitter friends from your current followers.

DO Use event services to help you organize your guests, collect donations, and provide sharable content. Mashable provides a listing of services you can use.

DON’T Use a venue with limited Wi-Fi or cell phone reception or, worse, dead zones. The Twitter crowd is a technologically savvy one.  During a lull in activity at some point during the tweetup, hundreds of people may go online at the same time.  Make sure that the venue can handle the traffic.  As a rule of thumb, pretend that the total number of people you expect to show up at the tweetup has an iPhone, iPad, DROID, any of the two, or all three.

DON’T Have the event in a venue ill-suited for the tweetup. The name of the game at tweetups is communication.  Tweetups are social networking events.  Anything that impedes communication will cause the event to become memorable to the attendees for the lack thereof.

DON’T Treat the tweetup as a kickback. You may hang out with a group of friends every Saturday afternoon for five years in a row for no particular reason whatsoever, but the tweeps attending the tweetup are not that group of friends.  Make the purpose of the tweetup very clear so that people can get ready accordingly.  Is the tweetup a luau?  People need time to shop for a Hawaiian shirt if they don’t have one.

DON’T “Wing it”. You want people to remember you for the well-organized and purpose-driven tweetup you setup, rather than slapping together a “tweetup” last-second that leaves attendees wondering, “Why are we here again?”

During the Tweetup

DO Arrive at the event early. It’s common courtesy to arrive early, and it gives tweeps some relief that you, the tweetup organizer, would show up to your own event.  Just before you begin, you can pass out tweetup material such as schedules that list the day’s events.

DO Collect business cards. For whatever purpose you set out your tweetup to accomplish, networking with the attendees is the most important activity you do with them, and that begins with collecting their information.

DO Provide food. How many missed networking opportunities would take place if you didn’t provide food?  After all, networking takes place over as little as coffee.  After a couple of hours of workshops and guest speakers, provide food to the attendees so it gives them a chance to talk about the day’s events so far amongst each other.

DON’T Fade into the background. It’s your tweetup; you host it.  Besides, if you are hosting your first-ever tweetup, the attendees, more likely than not, do not know each other and are, therefore, strangers.  As host of the tweetup, you are there to greet arriving guests and answer peoples’ questions.  You can also engage in the first step of networking: providing new arrivals with nametags where they can write their first name and, just below, their Twitter username.  However, –

DON’T Use water-soluble markers or thin pens. You want the attendees to read each others’ names from afar, so use dark, permanent markers with thick ink tips.

DON’T Snub the guests. Treat @TeenW_Braces with the same respect as you would @CodesInBasic, @WearsIPadOnNeck, or @BlondeMensaGal.

DON’T Go open bar. I wasn’t expecting Mashable to include this in its list, but it makes perfect sense.  You do not want rowdy attendees that had no other purpose than to drink free alcohol.

Above all things, what do tweetups do?  They turn online interactions into real-life contacts.  In communities that hold regular tweetups, the line between online communities and real-life communities will become blurred.  Start planning a tweetup in your community.  You never know who may show up.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson

Twitter: Stop Making This #FollowFriday Mistake

May 26, 2010

In my previous blog, I wrote about FollowFriday, some of the reasons why it started, and the many ways that Twitter users can participate in it.

Not gaining as many followers as you thought you would on #FollowFriday? You are probably making this mistake.I am writing this blog because I still see a lot of people doing it WRONG. I did not even find out that people were participating in FollowFriday incorrectly until I went to their profiles and saw the FollowFriday recommendations they tweeted to their followers.

Or tried to. One of the Tweeps whose profile I visited had tweet after tweet of her followers during one FollowFriday. She sent out about 60 unique tweets with 8-11 user names each, and all of them ended with the shorter FollowFriday hashtag, #FF. Who ended up seeing her FollowFriday tweets the moment she posted them? Unfortunately, only she did, as well as the users mentioned in the tweet, IF they are online at the time.

What mistake did she make? In each of her FollowFriday tweets, the beginning of the tweet was a user name of her follower. According to Twitter, “[a]n @reply is any Twitter update that begins with @username.”  Therefore, Twitter treated all of her FollowFriday tweets as a reply for the very first user in each tweet. How about the rest of the users in the tweet? Twitter handles the tweet as a “mention”, which is “any Twitter update that contains @username in the body of the tweet.”

Why is it important to know the difference between replies and mentions? Replies do not show up on the public timeline or home timeline, generally speaking, while mentions do. Let’s look at the following hypothetical tweet.

@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

The tweet begins immediately with the user name, @tonystevens4, so Twitter treats the tweet as a reply and will not show up in the public timeline. However, people can see replies in their home timeline if, and only if, they are following both the sender and recipient of the tweet. How would that look like?

From my home timeline:

tonystevens4 @NikiConnor Good morning, Niki!

NikiConnor @tonystevens4 Good morning, Tony!

Going back to the hypothetical tweet, each of the users in the tweet, including @tonystevens4, would find this tweet in their own mentions feed and nowhere else. We can modify the tweet a few ways in order for it to show up in the home timeline and public timeline. For example, we can add the hashtag, #FollowFriday, in front of the tweet,

#FollowFriday @tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

or we can add a period or forward slash:

.@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

/@tonystevens4, @TweetSmarter, @FlowerBlossoms, @ParachuteGuy, @snopes, @NikiConnor, @ScienceChannel, @FailBlog, @shinng #ff

What does this show? The mechanism for replies is very specific, but making a tweet appear in the home and public timelines is variable and not standardized. Indeed, as long as the beginning of the tweet does not begin with @username, the tweet will appear in the home and public timelines.

What, then, can the Tweep with the 60 unique, yet exclusive, FollowFriday tweets do in the future? As long as she does not start any of her FollowFriday tweets with @username, her recommendations will appear in her home timeline and the public timeline. If you have tens of thousands of followers, you do not want to make this FollowFriday mistake.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson

Twitter Influence: Another Case Study

May 4, 2010

I wrote a Twitter Influence case study in a previous blog comparing the different approaches that @TweetSmarter and @tonystevens4 took towards building a strong Twitter Influence, concluding with the lessons I have learned by following them.

Guy Kawasaki, co-founder of Alltop

Guy Kawasaki, co-founder of Alltop. Courtesy: guykawasaki.com

The following case study takes the same approach towards analyzing the Twitter Influence of another prominent, highly followed, highly listed and highly influential user, with two usernames: @GuyKawasaki / @Alltop. Guy Kawasaki, co-founder of Alltop, tweets from both accounts, and each account serves a slightly different purpose. I will, like before, present my findings from what I learned by following Guy’s accounts and the example tweets that back up my findings.

@GuyKawasaki / @Alltop

Like @TweetSmarter, I would describe @GuyKawasaki and @Alltop as a reliable source of information. In Guy’s words, his website, Alltop, is “an online magazine rack”. Indeed, when browsing the subject headings on Alltop, you will find about as many topics as you would find at the magazine section of Barnes and Noble or Borders.

What he does

Guy sets a schedule for tweets on his namesake’s username, @GuyKawasaki, so that people in different time zones around the world can read the articles referenced in his tweets. If you are on your computer all day, you will see up to three tweets about the same topic from this username. Interestingly, when Guy follows you back, you will receive a direct message (DM) from him encouraging you to add his other username, @Alltop. He promises that the tweets from @Alltop are unique and non-repeating, even though they originate from the same place as the tweets from @GuyKawasaki.

What does Guy tweet about? A lot of subjects, to say the least. All of Guy’s tweets from both accounts link to the Alltop website, particularly the section called, Holy Kaw! All the topics that interest us. In other words, since the articles featured in this section are, in their opinion, the most interesting or intriguing, his followers are very likely to retweet them. Meanwhile, visitors to the Alltop website can find an archive of articles that Guy has tweeted about previously as well as links to “stories [from] the top news websites and blogs from any given topic”, which include the following:

In addition, a handful of ghost writers and “ghost Twitterers” help Guy write the “starting point” introductions that entice his followers enough to click through to the article source.

Why this is significant

Guy and his company, Alltop, have become a reliable source of information that his followers trust, relying on “results of Google searches, review of the sites’ and blogs’ content, researchers, and [their] ‘gut’ plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to [them]“. The Twitter community, therefore, has served as nothing short of a content filter, and Alltop displaying just the filtered content. Aware that the content may have worldwide appeal, he schedules tweets on the @GuyKawasaki account to appear three or four times per day to make sure that people in different countries and time zones can read his tweets while they are awake. In order to avoid repeat tweets that some people consider spam, he sends unique, non-repeating tweets from the @Alltop account. When people visit the Alltop website, they find themselves at a website with well-organized topics and high-value content that may very well become their default news portal. When you schedule tweets on a daily basis and have tens of thousands of tweets under your belt under both usernames each, you may need a hand at sending extra tweets or writing article introductions.

Here is a sample of the tweets he posts:

By the way, I must note one caveat. Recently, Twitter updated their policy that banned recurring tweets. Strictly speaking, no two tweets can be sent that is a character-for-character copy of each other. While some high-volume users have stopped long-term scheduled tweets (e.g. verbatim tweets posted at regular intervals), others, such as Guy, have pressed the services of multiple URL shortcuts that use 301 redirect, as seen below. Twitter sees the character string of each tweet as unique even though all three links lead to the same article in Alltop:

While @TweetSmarter and @tonystevens4 exert their Twitter Influence on the Twitter medium almost exclusively, Guy Kawasaki exerts a Twitter Influence beyond the Twitter realm thanks to the Alltop website. In fact, Guy could conceivably have a following from people who read the news regularly yet not be a part of Twitter or Facebook at all. I can conclude with certainty that Guy is a reliable, retweetable source of information through his Twitter usernames, @GuyKawasaki and @Alltop, and the Alltop website.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson

Twitter Influence: a Case Study

April 14, 2010

Please retweetWhat does it take to generate a strong Twitter influence? I could create a list of things that would amount to what it takes to become successful in Twitter and, as a whole, social media. A general list would contain items such as adding followers, following them back, engaging them in conversation without selling to them, and so forth. I have come across many of these social media “primers” and most of them are a summary of each others’ articles with slightly different perspectives. Overall, the primers summarize what has worked on Twitter and social media.

My case study on Twitter Influence takes a different approach. I will discuss two prominent, highly followed, highly listed and highly influential users on Twitter: @TweetSmarter and @tonystevens4. While each of them applies the basic principles of social media and social networking, they have distinct ways of doing so. I will present my findings from what I have learned by following them for quite some time as well as example tweets that justify my findings.

@TweetSmarter

I would describe TweetSmarter as a reliable source of information for topics ranging from Twitter, social media, and tech news, among other topics. The manner in which they are a source of information is intriguing, to say the least, but also painstaking and selective, thereby contributing to their trustworthiness. They are also responsive to people who have questions and concerns about Twitter.

What they do

  • They scour social media and tech websites as well as tweets linking to noteworthy articles.
  • If they find an article from a website, they produce a shortcut link through j.mp, which is run by bit.ly, and tweet the article to their followers.
  • If they find an article from a tweet, they click through the original shortcut link for it, produce a shortcut link for the original URL of the article via j.mp, and retweet the article to their followers. Almost all of the time, they remove the user or users of the original (re)tweet so that the headline and link stand out. This move also helps them retain their position as an information source despite the authorship of the articles.

On an aside, creating their own shortcut links for all of their tweets allows them to track them all. Data is king, especially for Twitter analytics.

Why this is significant

TweetSmarter does not tweet links haphazardly. They make sure that each article is reflective of the type and quality of information they set out to provide their followers. In a sense, they do retweet articles, but gradually and selectively. Following TweetSmarter would create much added value to your knowledge about Twitter and social media.

Here is a sample of the tweets they post:

As you can see, their tweets use the shortcut link, j.mp, and are geared especially towards social media, but not exclusively. They post occasional tweets about other topics, and the following tweet illustrates two exceptions at once: the subject matter is decidedly not about social media (but it is a worthy cause), and they retain @zaibatsu, the source of the tweet:

Hundreds of thousands of their followers, including myself, are fully aware of the added value that TweetSmarter provides to our knowledge about social media and are quick to retweet their tweets, seemingly as soon as they send it out. Users like TweetSmarter that do not have to beg their followers to retweet a tweet (e.g. PLS RT) exert a very strong Twitter Influence.

@tonystevens4

I would describe Tony as a Twitter Power User. He makes it abundantly clear in his bio his purpose for being on Twitter and the subject matters that his Tweets will likely cover. I find Tony to be a rare gem because of this. Other users may have similar content in their bio, but if you go through their tweets, they probably do not discuss anything close to their own bio. Moreover, the bios of these people may reflect what they do in real life but isn’t a topic they readily discuss. In any event, Tony’s tweets are wide-ranging and reflect his interests: Twitter; social media, tech news, photography, and (properly cited) quotes, among others.

What he does

Tony takes a very social approach towards exerting a widespread Twitter Influence. He tweets and retweets content based on his interests, but is very particular about how he does it. For starters, he refuses to use the Retweet link on the Twitter website. However, he is also conscious of the information conveyed in his retweets and makes sure that the tweet takes its original form by moving the retweeting users to the end of the tweet. More importantly, he regularly acknowledges the people who have retweeted before him and turns a cluttered tweet like this:

RT @Flipbooks: RT @paul_steele: RT @IamPramit65: Gorgeous Panoramic Photographs – http://bit.ly/6KuyJD #Photography

into this:

65 Gorgeous Panoramic Photographs – http://bit.ly/6KuyJD #Photography rt @Flipbooks @paul_steele @IamPramit

Speaking of acknowledgment, Tony also recognizes his followers who retweet his tweets. I have retweeted many of the things he posted not to be on his good graces (although I am) but because his tweets add value to my Twitter and social media experience. Most of the Twitter and social media-related tweets in my bookmarks have come from Tony as well as TweetSmarter.

Tony has taken it upon himself to educate his followers about Twitter and, until recent changes to Twitter’s policy that banned recurring tweets, devoted Thursdays to posting “Twitter Tips”, a series of tweets that explain how to conduct yourself on Twitter as well as how to make the most of your Twitter experience. While he can no longer schedule tweets as before, Tony does promise to post his “Twitter Tips” throughout the week.

Why this is significant

While meeting other people on Twitter and engaging them in conversation, a daily activity for Tony, is the most overt way of making the most of social networking, Tony takes it a step further. He adjusts a retweet so that the multiple users who passed it around are duly and conveniently recognized. After all, one of those users was the first to send out the tweet. At the same time, he recognizes the people who retweet his tweets. Tony serves as a model for successful social networking engagement.

Here is a sample of the tweets he sends out. Notice the format of the first three tweets are as follows: ( title | link | rt (previous retweeters) ):

What lessons have I learned about creating a strong Twitter Influence by following TweetSmarter and tonystevens4?

  • Be a source of information.
  • Retweet sources of information.
  • Make the topics or subject matters you will likely tweet about very clear, and tweet consistently about them.
  • Engage your followers, and they will return the favor.
  • Recognize the followers who retweet your tweets.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson

Retweeting: A Matter of Style

March 29, 2010

I have retweeted (RT) many worthy tweets, and what I considered worthy varied greatly: literary and humorous quotes; news articles; #FollowFriday recommendations; Twitter Tips; “Top” lists of various sizes (usually 10); and Twitter Tips, among many others. Given the nature of Twitter “standards”, which are set in sand at high tide rather than stone, I have concluded that there is no right or wrong way to retweet.

Twitter: Is there a right or wrong way to retweet a tweet?  Twitter applications such as HootSuite and Seesmic have RT functions based on how people retweet.  How do YOU retweet?  It's up to you.As an example, I will take a tweet from @TweetSmarter and show you the number of ways I would find myself retweeting it. If you want to read the original tweet, click here.

How to Surf the Web…Anonymously: http://j.mp/aD1m0I

If I retweeted that through my web browser or my cell phone, it would look like this:

RT @TweetSmarter How to Surf the Web…Anonymously: http://j.mp/aD1m0I

I would type out the entire tweet and, as a result, forget the colon (:) after @TweetSmarter. Using the retweet function in HootSuite or Seesmic, where the colon is duly added, the retweet would look like this:

RT @TweetSmarter: How to Surf the Web…Anonymously: http://j.mp/aD1m0I

Some Tweeps are very conscious of making sure that the original headline remains in front of the tweet. Therefore, the retweet would look like this:

How to Surf the Web…Anonymously: http://j.mp/aD1m0I RT @TweetSmarter

The tweet, as of this writing, has been retweeted nine times (albeit through Twitter’s Retweet link on its web interface). When many people retweet a tweet many times over, it looks something like this:

How to Surf the Web…Anonymously: http://j.mp/aD1m0I RT @TweetSmarter @SarahJL @QuantumGood @TwitterHelper

I have read the ongoing debate about the usefulness of “via“. I have seen via used a number of ways. One of my followers, it seems, refuses to use RT at all, so their retweets would look something like this:

How to Surf the Web…Anonymously: http://j.mp/aD1m0I /via @TweetSmarter

Other users use RT for unique tweets, as shown earlier, and “via” when retweeting a popular tweet. Their retweets would look this this:

How to Surf the Web…Anonymously: http://j.mp/aD1m0I /via @TweetSmarter @SarahJL @QuantumGood @TwitterHelper

I consider using “via” in the event that I come across a tweet that has been retweeted multiple times, as well. However, I would still use RT for the user from whom I received the tweet directly. Therefore, my retweet would look like this:

How to Surf the Web…Anonymously: http://j.mp/aD1m0I RT @TweetSmarter /via @SarahJL @QuantumGood @TwitterHelper

Ironically, my first encounter with Twitter was at Barnes and Noble, the brick-and-mortar bookstore, where I read all about it. One of the books described the use of “via” as a way of dealing with a multi-generation retweet as shown above. However, “via” can also be used to cite offline sources such as out-of-print books, non-digitized resources, and people who are not on Twitter. The following examples are hyperbolic in nature, but please bear with me:

The debate of the best way to retweet will go on, but what matters most is that you find a retweet style with which you are most comfortable.

***EDIT***

Since the time of this writing, a few more ways to retweet have emerged.  For example, when you place the cursor over a tweet, you will see the following options at the upper right corner:

Is there a right or wrong way to retweet a tweet?  Twitter applications such as HootSuite and Seesmic have RT functions based on how people retweet.  How do YOU retweet?  It's up to you.

When you click on the Retweet link, you will get a confirmation window asking if you would like to retweet to your followers.  When you click on the Retweet button, the tweet on that user’s personal and public timeline will look like this.  Notice the green arrow at the upper right corner and that the blue Retweet link has changed to a green Retweeted link:

Is there a right or wrong way to retweet a tweet?  Twitter applications such as HootSuite and Seesmic have RT functions based on how people retweet.  How do YOU retweet?  It's up to you.

For years, the design and usage of Twitter was shaped by we, the users, but over time, Twitter decided to make it easier for newer users to retweet a user’s tweet.  While I certainly use the built-in retweet function as a matter of convenience, I still prefer using the older methods outlined earlier in this blog since it allows me to share retweet credit, especially of a tweet that was popular or highly retweeted.

Speaking of older forms of retweeting, I have seen a twist these types of RTs, typically from mobile phone Twitter clients:

@TweetSmarter Why Is Pinterest So Addictive? [INFOGRAPHIC] http://on.mash.to/GJCYC8

RT @TweetSmarter Why Is Pinterest So Addictive? [INFOGRAPHIC] http://on.mash.to/GJCYC8

“RT @TweetSmarter: Why Is Pinterest So Addictive? [INFOGRAPHIC] http://on.mash.to/GJCYC8

In the first example, the Twitter client has encapsulated @TweetSmarter and the original tweet in “smart quotes”; the second tweet encapsulates the RT at the very beginning, sans colon (:); and the third tweet includes the (:) after the username.  I can see how the use of quotation marks help make very explicit the contents of the original tweet, especially if a tweet is cited in an academic paper.  Furthermore, any comments, remarks, or replies would be made outside the quoted tweet.  I highly recommend this form of retweeting as it mimics printed language.

The final method of retweeting that I have come across is a retweet of sorts.  While I have not used it very much, it has been around for some time.  It is called the “modified tweet”, or MT for short.  I have seen tweets labeled as such and it typically happens when a tweet is almost 140 characters in length but the addition of, say, RT @username, causes the tweet to exceed the limit.  Should a person endeavor to make the tweet shorter with shortcuts (e.g. change “late” to “l8″, “to” or “too” to “2″, etc), the resulting retweet is, character for character, not the same tweet anymore although, when read, it is the same as the original tweet in content, context, and meaning.  Let’s take a look at the following tweet (this is the original):

Interesting to hear how @WSJ taps into different demographics by leveraging platforms such as #pinterest #instagram & #YouTube #bdi1

The original tweet had eight characters to spare. When I tried to retweet it:

RT @socialmedia2day: Interesting to hear how @WSJ taps into different demographics by leveraging platforms such as #pinterest #instagram & #YouTube #bdi1

I went over by 13 characters.  I went to the website, 140it, which “makes your tweet less than 140 characters” but, unfortunately, it managed to shrink the tweet by just two characters:

MT @socialmedia2day: Interesting 2 hear how @WSJ taps in2 different demographics by leveraging platforms such as #pinterest #instagram & #YouTube #bdi1S

It is worth mentioning that any tweet you shrink down, manually or by a website, will turn any tweet into a modified tweet, and the previous example would count as an MT.  Despite using the website, however, the MT was still 151 characters in length.  In order to create a 140-character MT, this is what I did, without mercy:

MT @socialmedia2day: Intrstng 2 hear hw @WSJ taps in2 dffrnt dmografx by leveraging platforms such as #Pinterest #Instagram & #YouTube #bdi1

I believe I have seen a line drawn in the sand regarding how to retweet.  Users who have been on Twitter for a few years such as myself tend to retweet with the methods I outlined when I first published this blog in 2010, while newer users tend to use the built-in Retweet link.  However method you choose to retweet other users’ tweets, what you’re trying to achieve when you retweet is engaging that user, talking to and following them.  If they thank you for retweeting, reply in kind, because sooner or later, another user will retweet something you post, and thanking them for doing so will create a new chance to meet and engage new people.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson

Twitter: The anatomy of a Tweet for SMB promotion

January 25, 2010

Please retweetDisclosure: Valencia Welding, Inc. is a client.

Twitter has much promise in promoting small and medium businesses (SMB), which can use as much promoting and marketing across a widespread social media network as possible. How, then, should SMB’s produce compact, yet effective, messages, or Tweets, to promote themselves?

Example Tweet Unlabeled

Example Tweet Unlabeled

The Tweet, above, is one of a variety of Tweets that I use to promote my client, Valencia Welding, Inc. in Santa Clarita, California. To the untrained eye, the Tweet is intimidating, but if you befriend, or “follow”, other Twitter users that are very well-versed and knowledgeable in the use of Twitter (I recommend @TweetSmarter or @anthonystevens4), you will learn a lot about the medium. Below, I break down each part of the Tweet and why it is important.

Anatomy of a Tweet for SMB promotion

Anatomy of a Tweet for SMB promotion

“Client’s business name as a hashtag.” A hashtag is a word or phrase, preceded by a pound (#) sign, that allows it to be seen in Twitter’s public timeline. Furthermore, hashtags effectively index the word or phrase and allow it to be searched easily. Note that #ValenciaWelding is contained within a single hashtag with no spaces. If I attempted to create a hashtag in the following manner (#Valencia Welding, with a space in between), the hashtag would apply to “Valencia” but not “Welding”.

“City where business is located.” This is self-explanatory. I used up to five hashtags for the location of the client’s business because Valencia Welding is located in the community of Valencia, within the city limits of Santa Clarita Valley, CA. Locally, the city is referred to as “SCV”.

“Promoting the client as a Small and Medium Business.” This is also self-explanatory.

“Link to a blog with more information about the client.” The number of characters allowed for Tweets is limited to 140 characters, making Twitter a great medium for generating buzz. Like reading a newspaper, Tweets serve as attention-grabbing headlines, and a blog is the best place to give more information about the client.

“Twitter username of the social media company promoting the client.” My company’s username, @FlowerBlossoms, serves as a signature at the end of the Tweet.

Lastly, notice that I circled the number “33″ at the upper right corner of the text box. That is the remaining number of characters allowed for the Tweet out of 140 characters. It is important that your Tweets are no more than 120 characters in length so that other people can forward, or “Re-Tweet”, your message to their followers.

If you have any comments, questions, or suggestions, please drop me a line.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Francis M. Unson


Follow

Get every new post delivered to your Inbox.

Join 40 other followers