Posts Tagged ‘Super Bowl’

Why Were the Super Bowl Ratings so High This Year?

February 10, 2011

This year’s Super Bowl set the record for having the most viewers in television history.  Super Bowl XLV had 111 million viewers, topping last year’s Super Bowl and the series finale of “M-A-S-H”, which held the title for Most Watched TV show for 27 years and is now number three.  Overall, television ratings for the NFL have gone up 13% since last year.  What, then, made this Super Bowl so special?  It turns out that the Green Bay Packers played in the very first Super Bowl on January 15, 1967, winning against the Kansas City Chiefs.  Hence, Super Bowl XVL pitted the Green Bay Packers, the first Super Bowl winners, against the Pittsburgh Steelers, the team with the most Super Bowl wins.

The very first Super Bowl winners, the Green Bay Packers, faced the winningest Super Bowl team, the Pittsburgh Steelers, which generated record-breaking television ratings.Even if you are not a sports fan, it has become a tradition for Super Bowl Sunday to be an exciting and action-packed event.  Friends and family come together during this virtual holiday with food and drinks and hang out to watch the game.  There are a number of things that attract people to watch the Super Bowl, such as their favorite team, the bets, halftime shows, the commercials, the food and the camaraderie with friends and family.  People could look forward to unexpected moments as well, such as comical mistakes, technical difficulties and wardrobe malfunctions.  For me, I enjoy the food and the commercials.  Watching the Super Bowl has become an American tradition over the years, which explains why the ratings were so high.  With that in mind, we can expect continued success and high ratings for future Super Bowls.

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Taylor P.

Super Bowl commercials of 2011: Did they hit their target audience?

February 9, 2011

What were your favorite 2011 Super Bowl commercials?  Here are blogger Joie Montoya's top five favorite commercials.  What are your top five favorite Super Bowl ads this year?I’m sure most of you are aware that on Sunday, February 6, 2011, Super Bowl XLV took place.  This was probably the most highly anticipated Super Bowl matchup in years, in which the Green Bay Packers faced off against the Pittsburgh Steelers.  Most Americans enjoyed eating burgers and hot dogs with their friends while watching the Big Game and rooting for their favorite teams.  For non-sports fans, however, the excitement came from watching the commercials during the game.  It’s funny to consider commercials as “exciting” given the fact that, on any other day of the year, people would rather fast-forward through them or simply change the channel.  At this time of the year, though, you don’t want to miss out on the marketing creativity that only the Super Bowl can offer.

There were a lot of very creative commercials this year.  It was tough picking out only five to make my list of favorites but here they are:

I thought the Cars.com commercial was very clever and funny.  In the ad, the cars are discussing their ratings on the Cars.com website.  While the ad was directed mainly towards teens and adults, the use of talking animatronic cars would have caught the attention of children, as well.  Overall, I would say that the company hit its target audience very well.

Doritos had a couple of funny commercials, too, including a pug that breaks down a glass door to get to a bag of Doritos Chips.  My family and I loved this commercial, which was directed to audiences of all ages.  The cute dog wins again.

I was looking forward to watching a lot of good movie trailers and I wasn’t disappointed by this year’s selection.  The trailer that caught my eye the most, though, was the one for “Limitless”, a movie about a man who is offered a pill that will allow him to access 100% of his brain.  The trailer left me wondering and wanting more.  I would say that the trailer successfully targets an older audience.

Pepsi Max produced a variety of commercials, but I enjoyed the one featuring a guy who exacts revenge against a group of guys who taunt him by firing cans of Pepsi Max at them while indulging in a can himself.  The direct use of comedy targeted audiences of all ages.

The CareerBuilder.com commercial, while very funny, inspires people not to settle for less, especially when it comes to finding their dream job.  As the car of the guy in the commercial gets destroyed by one monkey-driving car after another, you can’t help but feel sorry for him while simultaneously laughing at the situation.  The ad targets adults wishing to start a new career path and accomplishes that goal very effectively.

Many of you might not agree with my opinions.  I encourage you to make a list of your top favorites and share them in the comment section below.  You can visit AdBlitz’s YouTube channel to replay all of your favorite 2011 Super Bowl commercials.

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Joie Montoya

 


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