Posts Tagged ‘planning’

From Piggy Bank to Union Bank

January 20, 2011

Please retweetUncertainty drifts into peoples’ minds when they think about how to keep their money safe.  You may think that keeping your money hidden somewhere in your bedroom is the best solution, but keep in mind that piggy banks can be easily broken into.  On the other hand, Union Bank promises they can be trusted to keep your money secure.

Life lessons applied in real life. Blogger Joie describes the life lessons she learned about saving money as a child, then applying those lessons when she opens a bank account at Union Bank.Since I was little, I’ve been taught that saving money, although it is overlooked, is a very valuable skill.  Whether it was in a piggy bank or lock box, I always figured out a way to keep my money stored in a safe place.  As I got older, though, I knew it was time to start looking for more appropriate and secure ways to keep track of my money.  Opening a bank account may not seem like such a big deal to most but it is, in fact, an important step towards sound money management.  Personally, I never put much thought into opening a bank account, figuring that things would fall into place.  Now that I’m older and starting to make my way into the business world, though, I realize it is a necessary initiative. More and more adults are finding that teaching their kids to save money is an essential lesson to learn.  Millions of people have gone through some financial struggles during the recent downturn in our economy.  Now with the economy slowly improving they would like to make things better for their kids.

My dad taught me a technique that can help weather any economic fluctuation.  He told me that when I got my paycheck, I should divide it three ways: 10% to the church, 50% to the bank, and 40% to live on.  To this day, I’m grateful to him for teaching me that valuable lesson.  Once I opened my first bank account at Union Bank I was able to manage my money and achieve the financial goals I set for myself.  For those who have not been taught similar financial lessons, Union Bank offers counseling on the importance of saving your money.  If you are not able to put as much as 40% of your earnings into your savings, Union Bank’s new policy can help.  With your permission, they authorize a monthly $25 transfer from your checking account to your savings account.  Keep all this in mind when you consider opening a bank account at Union Bank or teach your kids the importance of money management.  It is never too late to start saving.  In the long run, you are only helping yourself.

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Joie Montoya

Tweetups: What They Are and How to Organize One

June 7, 2010

You maybe surprised to find out that the Oxford Dictionary has added “tweetup” to the English lexicon along with a number of neologisms that may sound familiar to you such as “unfriend“, hashtag” and, for us bloggers, “tag cloud“.  This shows us that social media has taken a firm grasp in our daily lives, enough so that a venerable institution such as the Oxford University Press would add the words to their dictionary.

"Tweetups" are a way of turning online connections into real-life contacts.  Engaging your audience would make the tweetup a true social networking event.  If you'd like to plan a tweetup, here are the do's and don'ts about tweetups, from the planning stages to the event itself.What exactly is a tweetup?  The portmanteau combines the words “tweet” and “meet up“.  In other words, tweetup is a gathering of a group of Twitter users (or “tweeps“) in real life.  The reasons for gathering tweeps together could be analogous to why people, in general, gather together.  Some examples, among many possibilities, include:

  • charity events
  • memorials of a fallen soldier
  • gathering tweeps with common interests, professions, or political interests
  • buzz-generating events to giveaway tickets or prizes (always in short supply during the event)
  • gathering tweeps for a larger event (e.g. a tweetup to gather tweeps for a “Flash Mob” event)
  • protests
  • concerts at the park
  • job or career fairs
  • store grand openings

Tweetups cover a wide spectrum – from spontaneous, quickly arranged acoustic concerts to highly organized, highly publicized protests.  You cannot gauge how many people will attend the event.  For example, you broadcast your tweetup to 20 of your followers.  Only nine of the 20 show up, but each brings along two friends.  The attendees of your tweetup, therefore, consists of nine people you contacted directly and 18 you don’t even know.  While attracting a large audience for your tweetup is nice, engaging your audience would make the tweetup a true social networking event.  Otherwise, you would have nine groups of three people each that silently keep to themselves.

If you’d like to plan your own tweetup, Mashable has compiled a list of things to consider.

Organizing the Tweetup

DO Make the most of your Twitter network. You may not need professional assistance for small gatherings.  However, if you are planning a large event, PR and marketing people on Twitter can help create buzz and support for your event.

DO Visit the venue in person.  Yes, I am serious. You do not want to organize a tweetup only to find out, along with the rest of the tweeps, that a venue has gone out of business or been torn down months ago.  Don’t trust an outdated photo from Street View on Google Maps.  Visiting the venue will also give you ample time to decide whether or not you need a larger one, which leads me to the point.

DO Plan for more people to show up than you think. Earlier, I mentioned the example of nine people bringing two of their friends each.  In the world of Twitter, people may tag along with a group because they happen to mention the tweetup and, before you know it, an entire bus, subway car or ferry full of people start making their way to the tweetup.  Expect the unexpected and embrace with open arms the non-tweeps who just so happened to show up.

DO Invite a well-known speaker or two. If you manage to get Guy Kawasaki (@GuyKawasaki), Tony Stevens (@tonystevens4), or Dave and Sarah Larson (the couple behind @TweetSmarter) as guest speakers, you may need a soccer field and the field next to it.

DO Use email. It stands for “electronic mail”, remember?  People still use email.  Just think of it as a way of writing seven DMs in a single message.  While you may meet thousands of tweeps and know them by their Twitter username, you may never learn any of their email addresses, yet still communicate to them on Twitter.  In addition, email would help you discern your pre-Twitter friends from your current followers.

DO Use event services to help you organize your guests, collect donations, and provide sharable content. Mashable provides a listing of services you can use.

DON’T Use a venue with limited Wi-Fi or cell phone reception or, worse, dead zones. The Twitter crowd is a technologically savvy one.  During a lull in activity at some point during the tweetup, hundreds of people may go online at the same time.  Make sure that the venue can handle the traffic.  As a rule of thumb, pretend that the total number of people you expect to show up at the tweetup has an iPhone, iPad, DROID, any of the two, or all three.

DON’T Have the event in a venue ill-suited for the tweetup. The name of the game at tweetups is communication.  Tweetups are social networking events.  Anything that impedes communication will cause the event to become memorable to the attendees for the lack thereof.

DON’T Treat the tweetup as a kickback. You may hang out with a group of friends every Saturday afternoon for five years in a row for no particular reason whatsoever, but the tweeps attending the tweetup are not that group of friends.  Make the purpose of the tweetup very clear so that people can get ready accordingly.  Is the tweetup a luau?  People need time to shop for a Hawaiian shirt if they don’t have one.

DON’T “Wing it”. You want people to remember you for the well-organized and purpose-driven tweetup you setup, rather than slapping together a “tweetup” last-second that leaves attendees wondering, “Why are we here again?”

During the Tweetup

DO Arrive at the event early. It’s common courtesy to arrive early, and it gives tweeps some relief that you, the tweetup organizer, would show up to your own event.  Just before you begin, you can pass out tweetup material such as schedules that list the day’s events.

DO Collect business cards. For whatever purpose you set out your tweetup to accomplish, networking with the attendees is the most important activity you do with them, and that begins with collecting their information.

DO Provide food. How many missed networking opportunities would take place if you didn’t provide food?  After all, networking takes place over as little as coffee.  After a couple of hours of workshops and guest speakers, provide food to the attendees so it gives them a chance to talk about the day’s events so far amongst each other.

DON’T Fade into the background. It’s your tweetup; you host it.  Besides, if you are hosting your first-ever tweetup, the attendees, more likely than not, do not know each other and are, therefore, strangers.  As host of the tweetup, you are there to greet arriving guests and answer peoples’ questions.  You can also engage in the first step of networking: providing new arrivals with nametags where they can write their first name and, just below, their Twitter username.  However, –

DON’T Use water-soluble markers or thin pens. You want the attendees to read each others’ names from afar, so use dark, permanent markers with thick ink tips.

DON’T Snub the guests. Treat @TeenW_Braces with the same respect as you would @CodesInBasic, @WearsIPadOnNeck, or @BlondeMensaGal.

DON’T Go open bar. I wasn’t expecting Mashable to include this in its list, but it makes perfect sense.  You do not want rowdy attendees that had no other purpose than to drink free alcohol.

Above all things, what do tweetups do?  They turn online interactions into real-life contacts.  In communities that hold regular tweetups, the line between online communities and real-life communities will become blurred.  Start planning a tweetup in your community.  You never know who may show up.

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Francis M. Unson

Union Bank: Interview with Oscar Dominguez, VP and Manager (part 3)

April 5, 2010
  1. Please retweetAre you looking to hire in the coming year?
    Yes.  Union Bank is focused on hiring as many talented individuals in banking and financial services.  The bank just added a new facility in Scottsdale, AZ, and hired 600 of the local residents.  We are a major employer in the Los Angeles area with a production center in Monterey Park.  Locally in Santa Clarita, we are looking to expand here as well.  We’ll be adding additional offices to service the communities of Saugus and Castaic and, subsequently, hire new employees.  We’re looking forward to adding value to the communities by offering ample employment opportunities.
  2. What have you done to go the extra mile for your client?  Please explain.
    One of the unique things is treating the customer as a person so they do not think that they’re just a number.  We take a personal interest in our customers.  What we do is send out Christmas and birthday cards as well as “Thank you” cards.  We want the customers to believe that our business is a partnership.  We also reach out to our customers by offering them incentives such as “Customer Appreciation Day” and offer them a gift.  We also make calls to our customers and ask them if there is anything the bank can do for them.  We are dedicated to contacting our customers on a regular basis and, rather than asking what we do well, we ask what we can do to improve their experience at the bank.  One of the critical things that Union Bank put in place is our calling efforts, where we pick up the phone, dial up our customers, and do the old-fashioned, “Hello. How are you doing?  Are we meeting your expectations?  If not, how can we provide a better experience for you?  If we are, thank you very much and please share that with others.”

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Francis M. Unson

Union Bank: Interview with Oscar Dominguez, VP and Manager (part 2)

April 5, 2010
  1. Please retweetWhat is the niche that makes you stand out above everybody else?
    What makes Union Bank stand out is our approach to individual, family, and small business services.  While other banks offer traditional products like checking or savings, Union Bank distinguishes itself from the competition by offering programs unique to the market we share.  For example, Union Bank has catered to the senior community by creating a financial watch program dedicated to them.  It’s not exactly a banking product, but it creates awareness and assists the senior community in protecting themselves from fraud and from being taken advantaged of financially.  We have also created for the young people in the community a unique banking program that educates them in how to be smart about banking and managing their finances.
  2. What products and/or services do you offer?
    Union Bank is a commercial bank, dedicated to offering minority-owned and small business loans; lines of credit to support cashflow, credit card services, and online services such as wire transfer to help speed up cashflow to grow in a global market.  With these services, we can help small, medium, and large businesses reach their business goals.
  3. What kind of promotions do you have?
    We are always on the lookout for promotions that our customers would find attractive.  For example, we know that the interest rate market have been low, so we have been offering interest rates that look good on long-term savings such as the FDIC-insured certificate of deposit (CD), which ensures that people will have a good return on their money.  Union Bank is also offering the “Company Benefits Program”, where the bank reaches out to the local business owners in the community and offers a $50 incentive to them if their employees open an account with the bank.  We also offer a free credit card service, so if a business is looking to expand and reach out to more customers, we offer credit card services online.  We offer promotions during certain times of the year so that individuals maximize their return, employees of businesses can receive free banking services, and businesses can increase their customer base to the next level with the credit card services.
  4. What do you like about working in the Santa Clarita Valley?
    Because Union Bank is dedicated to serving the community, I think that Santa Clarita has allowed me and Union Bank to really take charge of what our mission statement is: to support the community that we serve and be an active member of the community on a corporate and local level.  Being a local resident helps me understand the community I live in not only as a resident but also as a professional in the community, which has helped me understand what role I can play as a company in Santa Clarita to help contribute to the success of our business, organizations, our youth, our senior centers and community, and having the community recognize us as a local, community bank.
  5. In terms of your business, what are you looking forward to in the coming year?
    One of the critical roles in the coming year is to help continue supporting our small business community and support the growth that is needed to help them achieve what they need as an organization.  I believe that, coming into the New Year, it would be valuable that we inform, reeducate and retrain those that take active roles years as leaders or business owners in the community.

    (to be continued…)

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Francis M. Unson

Union Bank: Interview with Oscar Dominguez, VP and Manager (part 1)

April 5, 2010
  1. Please retweetWhat is your name?
    Oscar Dominguez, Vice President and Manager of Union Bank
  2. What is the name of your bank?
    Union Bank
  3. What year did you start working in the banking business?
    I’ve been with Union Bank for seven years and in the banking industry for 25 years.
  4. How did you go about getting started in the business?
    I started in the banking business because I enjoy being around people and talking to people on a continual basis.  When I was an undergrad in college, I had the opportunity to join a bank working part-time, and so the passion of being able to talk to people was something I always enjoyed personally.  I wanted people to understand that working in the banking industry allowed me the opportunity to help them with their finances, give suggestions, recommendations, and guide them on what they could do in the future to achieve their financial goals.  The main factor of being a banker is to teach people how they can manage and accomplish their financial goals as an individual, family, or a company or organization.  So for me, that is my passion and the fulfillment that I’ve received being a banker for so many years.

    (to be continued…)

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Francis M. Unson

Union Bank

April 5, 2010

Oscar Dominguez, vice president and manager of Union Bank, has been in the banking industry for 25 years and goes out of his way to understand the financial needs of an individual, couple, or family, as well as the growth-oriented needs of business owners and small businesses.I had written a number of articles concerning financial planning, reducing medical costs, and ways to stretch your dollar.  Despite news of economic recovery and an increasing employment index, particularly in the United States, the economy still has a long way to go.  We cannot become complacent about the small gains, by no means an indicator that the economy has fully recovered, and we must continue exercising due diligence with our finances during these difficult times.

Oscar Dominguez, vice president and manager of Union Bank, has been in the banking industry for 25 years and goes out of his way to understand the financial needs of an individual, couple, or family, as well as the growth-oriented needs of business owners and small businesses.

Oscar Dominguez, VP and Manager of Union Bank

Union Bank of Newhall, CA, has taken great strides towards helping its customers throughout the Santa Clarita Valley.  Oscar Dominguez, vice president and manager of Union Bank, has been in the banking industry for 25 years and understands that personal finance is a mystery for many people.  He goes out of his way to understand the financial needs of an individual, couple, or family.  He also focuses on the growth-oriented needs of business owners and small businesses.  Working closely with the community, Oscar and Union Bank not only creates opportunities for customers to make a great return on investment (ROI) by offering FDIC-insured certificates of deposit (CD), but also community outreach programs directed towards children and seniors.  If you, your family, or your business have financial goals you wish to achieve, give Oscar Dominguez a call.  All financial goals begin with a plan, and he would be more than happy to work with you towards mapping one out.

Oscar Dominguez, vice president and manager of Union Bank, has been in the banking industry for 25 years and goes out of his way to understand the financial needs of an individual, couple, or family, as well as the growth-oriented needs of business owners and small businesses.

Oscar Dominguez, VP and Manager of Union Bank
Valencia Bank and Trust
Stevenson Ranch Office
23620 Lyons Ave.
Newhall, CA 91321

Ph. 661.287.6380
Ph. 661.253.5753
oscar.dominguez [AT] unionbank [DOT] com

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Francis M. Unson


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