Posts Tagged ‘newspaper’

The Amazon Kindle

May 4, 2011

The Amazon Kindle is a portable e-book reader.  It is a software, hardware, and network platform with built-in wireless connectivity to enable users to browse and shop for e-books, magazines, newspapers, blogs and other digital media.  The Kindle’s features include a large screen for easy reading and a small keyboard to enable search and browsing, making it easier for people to take their reading material, with them anywhere.  Amazon has also developed a 3G network for the Kindle known as Whispernet, which allows users to access internet without a monthly fee or wireless subscription.

The bulkiness of carrying a number of books or magazines has been eliminated, thanks to the Amazon Kindle, a portable e-book reader that allows you to take your library of books and periodicals anywhere you go.The Kindle has enjoyed great success.  When Amazon first released its e-reader on November 19, 2007, they were sold out within the first five and a half hours.  Although other companies have tried to create a similar product to take the spotlight from the Kindle, Amazon keeps coming up with new innovations to keep their creation on top.  In 2009, the Kindle became international reaching out to 100 other companies with help from the Sprint Network and AT&T.  The newest generation of Amazon’s e-reader, Kindle 3, includes Internet connectivity on both a 3G network and WiFi, new screen contrast to make it much easier to read, text to speech navigation and 4GB of internal memory.  If you enjoy reading or your job requires you to travel a lot, the Amazon Kindle is perfect for you because it allows you to take your whole library of favorites anywhere you go.

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Joie Montoya

How to Make a Baking Soda Volcano

February 11, 2010

When your child’s class is assigned a science experiment, does a baking soda volcano come to mind?  The chemical reaction from combining baking soda and vinegar produces nothing more than carbon dioxide and water, making the project safe and fun.  Here are the materials you need to make a baking soda volcano:

  • If your child has an upcoming science experiment, follow these instructions on how to make a baking soda volcano.1 plastic water bottle
  • Lots of strips of newspaper
  • Papier-mâché mix (a water and glue mix can suffice)
  • Soda box
  • Baking soda
  • Vinegar
  • Red or orange food coloring (optional)
  • Red fabric paint
  • Dark brown or black paint (optional)

Here are the modified instructions on how to make a baking soda volcano.  Photos from the original post can be seen here.

  1. Take the water bottle and cut off the top third of the spout.
  2. Invert the soda box so that it is upside down.  Tape the bottom part of the water bottle, open side up, to the top of the inverted soda box.
  3. Crumple up lots of pieces of newspaper into balls but do not pack them very tightly.
  4. Place the crumpled pieces of paper around the water bottle and tape them to the soda box and outside the water bottle, producing the shape of an inverted cone.  After taping down the paper, papier-mâché will be used to create a uniform surface for the volcano.
  5. Take a strip of newspaper and submerge it in the papier-mâché mix.
  6. Expand the wet newspaper strip vertically.  Pinch the top of the newspaper strip between the index finger and thumb of your left hand.  With your right hand, place the strip between your index and middle fingers just below your left hand.  Slide your hand all the way down the strip, removing any excess papier-mâché mix.
  7. Place one end of the newspaper strip at the very top of the volcano, laying it down the side of the volcano to its base at the soda box.
  8. Lay down papier-mâché-coated newspaper strips all around the volcano.  Make sure the dry newspaper in steps 3 and 4 is completely covered.
  9. Leave the papier-mâché to dry overnight.
  10. Paint the volcano the next day if it is completely dry, using dark brown or black as the base color.  Use red fabric paint to create streaks of lava originating from the mouth of the volcano.  Allow the paint to dry for a few hours.
  11. At last, setting up the eruption.  Take the baking soda and pour it into the water bottle inside the volcano, filling it up about a fourth of the way.
  12. Add a few drops of red food coloring in a glass of vinegar.  Stir until the food coloring is evenly distributed.  Pour the vinegar into the volcano slowly.  The reaction will take place right away.

If you want to be creative, use a water pump, as seen in the following video:

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Francis M. Unson

 

Connectivity: The Most Important Element

December 31, 2009

Please retweetTowards the end of 2009, millions of people and thousands of businesses, large and small, have tapped into the power of social media.  Bloggers have leveraged the power of the written word, writing about a myriad of topics: The weather outside; product or service reviews; entertainment reviews; or their point of view about local and world events, among countless other topics.  Businesses, on the other hand, have leveraged social media to promote their existing website and provide customer service and feedback.  Tech-savvy bloggers and businesses owners have leveraged social media technology in order to promote themselves across a wide array of social networking websites such as Facebook, Twitter, MySpace and YouTube.  Does so much connectivity mean that people and businesses can succeed in promotions and marketing using just these tools?

Yes and no.

Bloggers with strong followings need only continue to write.  No, we do not have to write every single day, but as long as we provide output every few days and remain responsive to the people who read and comment on our entries, we won’t disappear from the blogosphere.

Business owners, on the other hand, focus first and foremost on their business.  The use of signage, printed ads in the newspaper and Yellow Pages, and even local television or radio coverage may be more commonplace in regards to marketing for most businesses, but the use of social media is, indeed, foreign territory.  Some business owners make an attempt to enter the realm of social media, setting up an account with Facebook or Twitter and updating their profiles or making Tweets in the beginning.  Sooner or later, however, business owners fall back on their business, retreating from the use of social media and returning to their accounts, but usually only if an occasional user decides to add them.

Does all seem lost for business owners that have seemingly failed to embrace social media?  Not in the slightest.  The hundreds of millions of users on social networking sites are seemingly a great source of potential customers.  Some business owners, however, may still see social media as a novelty that does not fit the needs of their business.  While they are not yet ready to embrace this new form of marketing and promotion, what they do fall back on is possibly the most important element in business: the human element.

Why do businesses have repeat customers?  A large part of the answer concerns the business’ ability to create a customer-centered experience.  Businesses must focus on the customer experience at all levels of the business, without relegating the role to marketing or operations alone.  The impression left on the customers by a business intent on winning their loyalty is much more favorable and positive than the impression left by businesses whose intent is to sell, and nothing else.

Business owners may choose to go forward into 2010 without any changes to their exiting marketing plans including the use of social media.  Even if they do decide to embrace social media, it can not be used to separate the human element that endears customers to the businesses.  Technology or otherwise, people come first.

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Francis M. Unson


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