Posts Tagged ‘2011’

Super Bowl commercials of 2011: Did they hit their target audience?

February 9, 2011

What were your favorite 2011 Super Bowl commercials?  Here are blogger Joie Montoya's top five favorite commercials.  What are your top five favorite Super Bowl ads this year?I’m sure most of you are aware that on Sunday, February 6, 2011, Super Bowl XLV took place.  This was probably the most highly anticipated Super Bowl matchup in years, in which the Green Bay Packers faced off against the Pittsburgh Steelers.  Most Americans enjoyed eating burgers and hot dogs with their friends while watching the Big Game and rooting for their favorite teams.  For non-sports fans, however, the excitement came from watching the commercials during the game.  It’s funny to consider commercials as “exciting” given the fact that, on any other day of the year, people would rather fast-forward through them or simply change the channel.  At this time of the year, though, you don’t want to miss out on the marketing creativity that only the Super Bowl can offer.

There were a lot of very creative commercials this year.  It was tough picking out only five to make my list of favorites but here they are:

I thought the Cars.com commercial was very clever and funny.  In the ad, the cars are discussing their ratings on the Cars.com website.  While the ad was directed mainly towards teens and adults, the use of talking animatronic cars would have caught the attention of children, as well.  Overall, I would say that the company hit its target audience very well.

Doritos had a couple of funny commercials, too, including a pug that breaks down a glass door to get to a bag of Doritos Chips.  My family and I loved this commercial, which was directed to audiences of all ages.  The cute dog wins again.

I was looking forward to watching a lot of good movie trailers and I wasn’t disappointed by this year’s selection.  The trailer that caught my eye the most, though, was the one for “Limitless”, a movie about a man who is offered a pill that will allow him to access 100% of his brain.  The trailer left me wondering and wanting more.  I would say that the trailer successfully targets an older audience.

Pepsi Max produced a variety of commercials, but I enjoyed the one featuring a guy who exacts revenge against a group of guys who taunt him by firing cans of Pepsi Max at them while indulging in a can himself.  The direct use of comedy targeted audiences of all ages.

The CareerBuilder.com commercial, while very funny, inspires people not to settle for less, especially when it comes to finding their dream job.  As the car of the guy in the commercial gets destroyed by one monkey-driving car after another, you can’t help but feel sorry for him while simultaneously laughing at the situation.  The ad targets adults wishing to start a new career path and accomplishes that goal very effectively.

Many of you might not agree with my opinions.  I encourage you to make a list of your top favorites and share them in the comment section below.  You can visit AdBlitz’s YouTube channel to replay all of your favorite 2011 Super Bowl commercials.

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Joie Montoya

 

Who Will Take Home the Grand Prize?

February 2, 2011

Throughout awards shows, you get to see who was the best and worst dressed.  However, except for Best Costume Design, awards shows recognize the talent of actors, actresses, producers, directors and a whole host of other people in the film industry.  With that in mind, let’s take a look at the winners of this year’s awards so far.  At the Golden Globes, “The Social Network” won Best Motion Picture for Drama, Best Director of a Motion Picture, Best Screenplay, and Best Original Score.  Meanwhile at the SAG Awards, “The King’s Speech” received awards for Outstanding Performance by a Cast in a Motion Picture and Outstanding Performance by a Male Actor in a Leading Role.  Curiously, no awards were given to the “The Social Network” at the SAG Awards.  Since the SAG Awards are focused on acting rather than other elements of a production, some expected that “The Fighter” cast would have won top prize.  The outcomes at the Golden Globes and SAG Awards have, therefore, made predicting the outcome of the 2011 Academy Awards, or Oscars, that much more difficult.

 The outcomes of the 2011 Golden Globes and SAG Awards have made predicting the outcome of the Academy Awards that much more difficult.Nonetheless, at this year’s 2011 Oscar Awards, “Inception” is predicted to take home two awards, for Best Original Screenplay and Best Picture, even though the movie did not receive any awards at the Golden Globes or the SAG Awards.  “The Social Network” has been predicted to win Best Director at the Oscars.  While Christopher Nolan, director of “Inception”, was declared one of the most original directors in years, David Fincher was simply masterful in his cinematography and in assembling his cast.  Colin Firth from “The King’s Speech” is expected to take home the award for Best Actor.  Other awards are expected to be given out to “True Grit” for Best Supporting Actor, “Never Let Me Go” for Best Supporting Actress and “Black Swan” for Best Actress.  The Academy Awards presentation will be held at the Kodak Theater in Hollywood, California.  Watch this year’s 83rd Annual Academy Awards on Sunday, February 27, 2011 on ABC.

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Taylor P.

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