Archive for April, 2012

April 11, 2012

Francis Unson:

Google+ users: How do you like the new design of the social network?

Originally posted on TechCrunch:

Google this morning is announcing a new look for its social network, Google+, which introduces a revamped navigation, with drag-and-drop elements and actions that appear when you hover over each item, as well as the introduction of new features aimed at making it easier to discover conversations to join, new profile pages, a dedicated page for Google+ Hangouts (Google+’s multi-person video chat offering), and more.

It’s interesting that Google+ has now changed its design, after its first efforts received such praise. But, after using the service for some time, it became clear that Google+’s navigational elements became a little cluttered. That “share a YouTube video” feature, for example, which popped out a box on the right side of the screen, felt tacked on.

The new interface drops the static icons at the top and moves all the navigation off to the side, allowing users to reorder the icons…

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April 10, 2012

Originally posted on Gigaom:

Yesterday, sometime during the evening (at least in New York), Liz Gannes tweeted her post about Instagram and it reminded me how quickly I fell in love with the service. She and I had talked a lot about the service. My belief was that Instagram (or something like it) would emerge and become a big social platform.

Om says he bets that there’s an open opportunity to build a photo-sharing service that’s “designed from the ground up from the perspective of a mobile user” with “a more immersive, two-way service” as compared to the desktop.

She was referring to my previous post on Instagram when the company, Burbn, shifted focus to photos.

The company is right to focus on Instagram, which has potential – mostly because all of us love sharing pictures and congregating around visuals. The continued popularity of Flickr, the skyrocketing usage of Facebook Photos are ample…

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Twitter: How to add more followers… gradually

April 9, 2012

Twitter dropped the hammer on spammers, filing a lawsuit against five accused proliferators of spam on Thursday, April 5, 2012.  I visited Twitter’s Help Center regarding The Twitter Rules and read the section concerning what Twitter considered spam.  I also visited the websites of the defendants named in the lawsuit, some of which were no longer online.  Twitter made it abundantly clear that they were targeting spammers that:

  • Posted duplicate content repeatedly in a short period of time;
  • Followed or unfollowed a large number of users within a short period of time;
  • Used or promoted third-party sites that claimed to get users more followers (such as follower trains, sites promising “more followers fast,” or any other site that offers to automatically add followers to one’s account).

If you add too many followers in a short period of time, you might get in trouble with Twitter. Here is one way to add more followers on Twitter, gradually.I am in no race to gain as many followers as I can, preferring to take the role of tortoise over hare.  In that regard, I have used the method for adding more followers, which I outline below, for some time.  It requires no third-party tools or sites and is a very gradual method, indeed, but it allows me to engage with my new followers.  After all, the point of social media is to engage, not gain as many followers as you can.  If you take on too many followers at one time, you won’t have time to get to know them and they will be anonymous to you, thereby defeating the purpose of social media.  This is the general outline:

  • Go to the profile of a user whose content is regularly retweeted (RT) by others;
  • Find a tweet from that user with many RTs;
  • Compose a new tweet using RT or “via” (I outlined different ways to retweet in a previous blog), making sure to post the username of the person who originally tweeted the content, followed by two or three usernames who RT’d the tweet.

I will demonstrate with a tweet from @TweetSmarter:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR

A number of users have RT’d the tweet, as expected.  I can construct the retweet as either this:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR RT @TweetSmarter @stephstweets @Jankovitch

or this:

School’s Out: How to Start a Career in Social Media: http://bit.ly/I91LQR /via @TweetSmarter @stephstweets @Jankovitch

Why do I go through the trouble of composing retweets?  I do it to RT the content of that person, something I do regularly, anyway, but also to recognize the people who also thought the user’s content was worthy of being shared and duly RT’d.  If I am lucky, those two or three users in the retweet would follow me and, of course, I would follow them back in kind.  Isn’t it a lot easier to get to know two or three new followers at a time this way?

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Francis Unson


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